Blisswater Industries Enters Punjab with Yaksha Whisky, Salty Nerd Vodka

Blisswater Industries Pvt. Ltd. has entered the Punjab market with two brands—Yaksha Whisky and Salty Nerd Salted Caramel Vodka. Both products are available across the state from August 31, 2026, subject to local regulations.

Yaksha Whisky is priced at ₹992 per bottle,, and the company has also launched Salty Nerd Salted Caramel Vodka, priced at ₹1,046 per bottle. The grain vodka targets consumers looking for flavour-led and contemporary spirits.

Speaking about the Punjab expansion, Varna Bhat, Founder & CEO, Blisswater Industries Pvt. Ltd., said, “Punjab is an exciting market with a strong appreciation for quality spirits and an evolving drinking culture. It is a state that inspires creativity and celebration. We are delighted to have introduced Yaksha Whisky and Salty Nerd Salted Caramel Vodka to consumers across the state and believe they will add even more colour to the vibrancy that is so characteristic of this beautiful place. This launch is an important step in our journey as we continue to expand our presence across India and bring our distinctive portfolio to new audiences. We look forward to building a strong presence in Punjab and creating greater awareness around our brands and grateful to our local partners in Punjab.”

The Punjab launch is part of Blisswater Industries’ wider expansion across India, as it looks to build its presence with premium spirits aimed at changing consumer preferences.