BeeYoung Expands Craft Beer Portfolio with BeeYoung Beyond

BeeYoung, India’s first crafted strong beer, has introduced BeeYoung Beyond, a "Crafted International Style Pilsner" that blends international brewing techniques with regional ingredients. This new variant is part of the brand’s effort to expand its presence in India’s craft beer market, offering a premium and versatile option for consumers.

BeeYoung Beyond is crafted using a combination of Belgian specialty malt and Doon Basmati rice from Uttarakhand, giving the beer a smooth, velvety texture while incorporating elements of India's agricultural heritage. The inclusion of Doon Basmati rice is a nod to the Himalayas, where Kimaya Himalayan Beverages began its journey. The beer features earthy, spicy, and floral notes from selected hops, resulting in a crisp yet balanced profile.

The development of BeeYoung Beyond was refined through BeeYoung Brewgarden, a microbrewery that served as a testing ground for consumer feedback. The positive reception led to the decision to introduce this variant to a wider audience.

Coinciding with Kimaya Himalayan Beverages’ 5th anniversary, BeeYoung Beyond will first launch in Uttarakhand before expanding to other states in India. The launch reflects the brand’s focus on retail expansion and consumer demand in the growing craft beer segment.

Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages LLP said, "At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence. The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."

BeeYoung has gained recognition at major international and domestic platforms, including the European Beer Challenge, World Beer Awards, and Asia Beer Challenge, establishing itself as one of India's most awarded craft beer brands. With the introduction of BeeYoung Beyond, the brand aims to strengthen its position in India’s retail and hospitality markets while maintaining a focus on innovation and quality.