Correspondent, IndianRetailer.com & Retailer Media Feb 21, 2025/
BeeYoung, India’s first crafted strong beer, has introduced BeeYoung Beyond, a "Crafted International Style Pilsner" that blends international brewing techniques with regional ingredients. This new variant is part of the brand’s effort to expand its presence in India’s craft beer market, offering a premium and versatile option for consumers.
BeeYoung Beyond is crafted using a combination of Belgian specialty malt and Doon Basmati rice from Uttarakhand, giving the beer a smooth, velvety texture while incorporating elements of India's agricultural heritage. The inclusion of Doon Basmati rice is a nod to the Himalayas, where Kimaya Himalayan Beverages began its journey. The beer features earthy, spicy, and floral notes from selected hops, resulting in a crisp yet balanced profile.
The development of BeeYoung Beyond was refined through BeeYoung Brewgarden, a microbrewery that served as a testing ground for consumer feedback. The positive reception led to the decision to introduce this variant to a wider audience.
Coinciding with Kimaya Himalayan Beverages’ 5th anniversary, BeeYoung Beyond will first launch in Uttarakhand before expanding to other states in India. The launch reflects the brand’s focus on retail expansion and consumer demand in the growing craft beer segment.
Abhinav Jindal, Founder and CEO of Kimaya Himalayan Beverages LLP said, "At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence. The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip."
BeeYoung has gained recognition at major international and domestic platforms, including the European Beer Challenge, World Beer Awards, and Asia Beer Challenge, establishing itself as one of India's most awarded craft beer brands. With the introduction of BeeYoung Beyond, the brand aims to strengthen its position in India’s retail and hospitality markets while maintaining a focus on innovation and quality.
Piccadily Agro Industries Limited, the company behind the Indri single malt and Camikara rum, has introduced a new product in its premium liquor portfolio—Cashmir, a small-batch vodka. With this move, the company extends its presence in the ultra-premium spirits segment, diversifying beyond whisky and rum into the vodka category.
Cashmir is produced using heritage Indian winter wheat, which is organic, non-GMO, and non-hybrid. The vodka is distilled seven times to achieve a refined texture and is blended with glacial water sourced from the Kashmir Valley. According to the company, the water used is naturally rich in minerals and contributes to the product's overall profile of purity.
The production of Cashmir is aligned with Piccadily's broader approach to sustainability, featuring ingredients and processes designed to have a minimal environmental footprint. The vodka is being launched in limited quantities and is targeted at discerning consumers in both domestic and select international markets. The alcohol by volume (ABV) is 42.8 percent.
Surrinder Kumar, Master Blender at Piccadily Agro Industries Limited said, “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”
Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited stated, “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition.”
With the introduction of Cashmir, Piccadily Agro continues to enhance its position within India’s growing premium alcoholic beverages market, catering to evolving consumer preferences for high-end, small-batch spirits.
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Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, has reported its audited financial results for the fiscal year 2025, posting record figures across key financial indicators. <em><strong>The company continues to consolidate its position in the Indian spirits industry through a focus on premiumization, backward integration, and operational efficiency.</strong></em>
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<strong><u>Financial Performance:</u></strong> FY25 and Q4 Highlights<br>
For FY25, ABD reported an income from operations of Rs 3,541 crore, marking a 6.2 percent increase over the previous year’s Rs 3,334 crore. <em><strong>EBITDA reached Rs 451 crore, an 81.7 percent jump from Rs 248 crore in FY24, while PAT rose significantly to Rs 195 crore compared to Rs 2 crore a year earlier.</strong></em>
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In Q4FY25, ABD registered its third consecutive profitable quarter following its IPO in July 2024. Quarterly revenue stood at Rs 935 crore, up 21.4 percent year-on-year. <em><strong>The company posted its highest-ever quarterly EBITDA at Rs 150 crore, a 141.5 percent rise from Rs 62 crore in Q4FY24. PAT for the quarter came in at Rs 79 crore, compared to a net loss of Rs 2 crore in the same period last year.</strong></em>
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Alok Gupta, Managing Director of ABD said, “<em><strong>We are pleased to report third consecutive quarter of robust performance following our IPO... validating both our strategic direction and its effective execution.</strong></em>”
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<em><strong>The company’s Board of Directors has proposed a final dividend of Rs 3.6 per equity share (180 percent) for FY25, subject to shareholder approval.</strong></em>
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ABD reported significant growth in its premium product segments during Q4FY25, delivering 8.5 million cases—up 20.8 percent from 7.1 million in Q4FY24. <em><strong>The Prestige and Above (P&A) segment now accounts for 42.4 percent of total volume, up from 38.6 percent a year ago. In value terms, P&A contributed 51.6 percent of the business.</strong></em>
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<em><strong>ICONiQ White, recognized as the world’s fastest-growing spirits brand in 2023, crossed 5.7 million cases in FY25—a 151 percent increase over FY24.</strong></em> The brand is now available in 24 states and union territories.
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In April 2025, ABD launched ABD Maestro Pvt Ltd, a venture in partnership with actor Ranveer Singh, focused on super-premium and luxury spirits. The company also continued to expand its high-end portfolio:
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Arthaus Blended Malt Scotch Whisky, launched in late 2024, has expanded beyond Maharashtra to six other states.
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Zoya Gin, which introduced two new flavors in January 2025, is now present in eight states and UTs.
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Woodburns Indian Whisky acquisition was completed in January 2025 and is currently available in seven markets.
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ABD’s backward integration plans remain on schedule. Its recently acquired ENA distillery in Maharashtra is operating at full capacity. <em><strong>Construction on new PET bottling and malt facilities in Telangana is underway, with completion targeted for Q3FY26 and Q4FY26 respectively.</strong></em>
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In Q4FY25, EBITDA rose 25.1 percent over the previous quarter and 141.5 percent year-on-year. EBITDA margin improved to 16.1 percent, compared to 12.3 percent in Q3FY25 and 8.1 percent in Q4FY24. Cost control and a focus on high-margin state-brand mixes were key contributors to this performance.
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<em><strong>ABD has partnered with CRISIL Ltd to strengthen its governance framework through a Governance and Value Creation (GVC) assessment aimed at aligning with global best practices.</strong></em>
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The company also sees growth potential from the India-UK Free Trade Agreement, which could reduce import duties on bulk scotch. This is expected to enhance margins and support the growth of ABD’s super-premium and luxury portfolio.
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In FY25, ABD expanded its exports footprint to 23 countries from 14 in FY24. <em><strong>ICONiQ White is now available in five international markets, while Zoya Gin is set to launch in the UAE in Q1FY26. ABD has also secured approvals to export to Canada and the EU.</strong></em>
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ABD received five awards at the INDSPIRIT Awards 2025, including Company of the Year. Arthaus Blended Malt Scotch Whisky won three awards, while Zoya Special Batch Watermelon Gin was named Best Flavoured Gin.
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At the 2025 Icons of Spirits Awards, ABD was highly commended as 'Distiller of the Year' and Arthaus was named 'Winner - Editors Pick India.'
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