- December 7, 2016 / 2 min readSubway currently has 580-plus restaurants in more than 70 Indian cities and is expanding its presence in both metro and non-metro locations.
Subway India, one of the largest sandwich restaurant chain, is offering a limited period combo offer across all its restaurants in the country.
While the vegetarian combo meal is attractively priced at Rs 169 (taxes extra) the non-vegetarian combo would cost Rs 189 (taxes extra).
Sanjiv Pandey, Marketing Manager, Subway Systems India, said, "Creating products and flavours that specifically cater to the Indian taste palate remains the focus for SUBWAY India team. However, given young Indians’ fondness for trying-out new flavours in food, courtesy their exposure to global culture through travel and media, we seek to make them more familiar with Subway's core menu consisting of a wide array of delicious signature subs."
Pandey added, "These help us create top-of-the-mind recall for guests seeking tasty, fresh and healthy food options. Given their appealing price-points they also provide our guests a tempting reason to visit SUBWAY and enjoy its global range of signature menu items."
The offer is being promoted through a 360 degree marketing campaign comprising, in-store collaterals, television commercial (https://www.youtube.com/watch?v=9JiMCgC2LXg), print advertisements, and radio spots, out of home billboards, digital and social mediums.
The sandwich restaurant chain currently has 580-plus restaurants in more than 70 Indian cities and is expanding its presence in both metro and non-metro locations.
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