- May 9, 2017 / 3 min readThe initiative is amplified through various media platforms like Print Radio YouTube Facebook Twitter and Instagram to engage with the relevant target audience
One of the leading FMCG brand - Mother’s Recipe has started its unique and stimulating Mother’s Day campaign #TasteOfMothersLove.
The campaign has been conceptualized and executed by Mother’s Recipe and Triton Communication with the aim to introduce mothers to the idea of sharing the most precious emotion - ‘Mother’s Love’ with the special kids.
At the ground level, the brand partners with several orphanages across India to organize well-planned events, creating an enriching experience and everlasting memories for both mothers and the children.
The initiative is amplified through various media platforms like Print, Radio, YouTube, Facebook, Twitter and Instagram, to engage with the relevant target audience.
Additionally, this year the brand has introduced a customized ‘#TasteOfMothersLove’ product which is available for a month at various retail outlets.
Sanjana Desai, Head Business Development, Desai Brothers Ltd said, "Mother’s Recipe is a brand which has become synonymous with the magic of a mother’s touch through its vast range of food products. Having spread the magical and authentic taste of different recipes from mothers across India for over 15 years, we felt the need to touch lives of those who have never experienced a mother’s love. Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother’s love, this time to the children who need it the most."
Sanjana further added, "The ambitious campaign started three years ago, which at present has spread mother’s love with 900 mothers to 950 children in 18 orphanages across five cities - Mumbai, Pune, Delhi, Bangalore and Kolkata. This year, we are anticipating a greater response from mothers in Mumbai and Delhi along with relentless support on all the other platforms. For us it will always be about the number of lives we touch rather than the number of likes we receive."
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