- August 20, 2015 / 3 min readFAL portfolio introduces Juices Vitamin Water Isotonics and Nutrition Bars into India over the next few months
Flavor And Life (FAL) Food & Beverages, a leading producer, manufacturer and distributor of natural, healthy food and beverages, is planning to enter India by launching its flagship brand Coco Joy in the country.
Sir Vivian Richards, Coco Joy’s Global Ambassador unveiled the brand in Mumbai last week.
FAL portfolio introduces Juices, Vitamin Water, Isotonics and Nutrition Bars into India over the next few months.
Coco Joy’s products will be available for retail across all Metro cities in India from September 2015.
FAL designed to meet consumer demand that is increasingly leaning towards products that may help support fitness and wellbeing, nutritional or dietary needs; also offers a range of low-calorie, low-sugar and fat-free options which means consumers can manage their food intake more effectively and responsibly.
“Since our inception, we have effectively made alternative healthy food and beverage choices easier for the consumer, creating not just new categories, but also a new consumer mindset. Coco Joy focuses on natural and healthier Coconut water, it provides innovative, great-tasting, high-quality products that means our offerings are not only consistently delicious, they’re also nutritious, convenient and produced with sustainability in mind," shared Tim Xenos, Global CEO, FAL Food & Beverages.
Talking about the selection of Sir Vivian Richards as brand ambassador for the brand, Xenos said, “Sir Vivian is a legend in the international sporting community and arguably the greatest batsman in history. I simply can’t think of any better ambassador for Coco Joy”.
“All Coco Joy products are not only delicious but packed with the goodness of Fresh coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus – making them ideal for active bodies,” Richards said.
FAL has extended associations with brands such as Disney, Australian Professional Surfer Sally Fitzgibbons, Manchester City FC, Melbourne City FC, New York City FC, Melbourne City Renegades (Cricket) and Manly Sea Eagles to further its brand identity.
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