Burger King to launch \'flamed grill\' perfume in Japan

There will also supposedly be a one day promotion, whereby every customer will receive a free Whopper Burger with their purchased perfume bottle.
  • Franchise India Team Editor
Restaurant India

Are you a Burger King lover? Love the smell of your ‘favourite’ Whopper Burger? Then you may be the one who will love to wear the ‘flamed grill’ perfume that the brand is set to launch in Japan.

The perfume will be called 'Flame-Grilled' and is set to be released on 1st April that is marked as 'Whopper Day'.

The fragrance will be retailed at 5,000 yen - around £27.

The cologne will supposedly imitate the signature aroma of the Whopper Burger, which consists of 100 per cent flame-grilled beef, freshly sliced onions, lettuce and mayonnaise.

There will also supposedly be a one day promotion, whereby every customer will receive a free Whopper Burger with their purchased perfume bottle.

However, there is speculation that this may reek of an April Fool’s Day stunt, but it’s not actually the first time the burger joint has released its own fragrance (seriously). In 2008, they released a cologne called Flame. 

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