- September 15, 2016 / 2 min readASCI has taken a step after it had received complaints from Dabur India claiming that Patanjali's Honey ad campaign is demeaning the image of its counterparts.
Advertising Standards Council of India (ASCI) has again taken Baba Ramdev’s Patanjali on a rollercoaster ride for promoting misleading advertisement campaign. The watchdogs have already ordered the company to either modify or withdraw their ad campaign for Honey, terming it as misleading and its purity claims as 'unsubstantiated'.
ASCI has taken a step after it had received complaints from Dabur India claiming that Patanjali’s Honey ad campaign is demeaning the image of its counterparts. Retaliating on ASCI's orders, Patanajali’s spokesperson stated that brand has filed a case against ASCI in court. The board doedn't has any experts on board and has no authority to take any decision in these matters. Patanjali is waiting for the next hearing in which ASCI will be taken to task.
ASCI said Patanjali's claim 'Patanjali honey - purity ki Double Guarantee' was not substantiated and was misleading. Patanjali had, in its advertisement, claimed that it conducts more than 100 tests on Patanjali Honey on the basis of parameters established by BIS and FSSAI.
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