The man who gave India a taste of true couverture. Vimal Sharma isn’t your typical founder. He’s the kind of leader who remembers your name, joins you in a conversation about the texture of a box, and shows up at the store to personally check if a new dessert feels just right. Originally from Fiji, Vimal’s journey led him to Bengaluru with a simple but powerful dream: to introduce India to real couverture chocolate. In 2009, he founded Bliss Chocolates, one of the country’s earliest luxury chocolate brands. But it was in 2016 that his vision truly came to life with the launch of SMOOR. SMOOR was born with a singular goal: to redefine how India experiences chocolate. Through the art of true couverture, it turned everyday indulgence into something exceptional, intentional, and unforgettable. From that first flagship store in Bengaluru to now over 75 outlets across India, SMOOR has grown into a nationwide symbol of indulgence, offering everything from artisanal pralines and ganache cakes to hot chocolate, desserts, and beautifully curated gift boxes. What sets SMOOR apart isn’t just its products. It’s the feeling you walk away with. And that comes directly from the culture Vimal has built; thoughtful, detail-obsessed, and full of heart. Because to him, SMOOR isn’t just a brand. It’s how life’s smallest moments become the most cherished.
RI PASS