The restaurant gets customers for dine-ins and orders for home deliveries and pickup. The restaurant also gets ability to manage their brand, through online brand monitoring.
In an online survey conducted between 10 -28th November 2014, over four in five (82%) urban Indian respondents indicated the highest level of optimism globally on job prospects in the next 12 months.
Sokrati conducted the analytics on the basis of 70 restaurants across India. The results show that in a span of just four months, there was an increase of 300 per cent in the number of food orders generated.
The researchers also found little change in fast food portion sizes during the study period - 1996 and 2013. And a notable exception was seen in trans fat content.
Indian food continues to be most searched-for cuisine across vegetarian and non-vegetarian food, and accounts for 91 per cent of the overall searches. This is followed by Italian, Chinese, Continental and American cuisines.
Customers are also opting for online payments. The current ratio of orders between online payments and Cash on Delivery is 2:1 in tier-II and tier-III cities.
Other challenges that the industry faces are leveraging technology in less time to drive maximum benefit, training people in less time to create an efficient team and managing their working hours to payroll has become a major problem.