The hospitality industry, like every other industry, is also beginning to turn towards sustainable practices to make room for the concept of "green consumerism".
Brands like Starbucks, McDonald's, Burger King and Domino's to name a few are continuously working hard to market their brand right in-front of the customers.
For example, at Portland International Airport, one can find a Whiskey Tasting Area that is dedicated to helping customers get a feel of the spirits offered by a local distillery.