Eating out in India has evolved from being an occasion-driven activity to being an occasion in itself. It has become a means of catching up with friends, spending time with family, and entertaining clients.
If people are spending money and new restaurants - large and small - are opening up everywhere, one would assume that the industry is healthy. However, brush away the dust and you face stark reality.
The difficulty in identifying consumer preferences triggered the emergence of hybrid theme in terms of formats, cuisines, menu, ingredients and technology to attain and retain customers.