- July 10, 2019 / 4 min readThe launch of YOUnion is Zorawar Kalra’s homage to the millennials or Generation Y.
Massive Restaurants has opened the all-day bar, YOUnion, at Lower Parel, Mumbai. This new launch is Zorawar Kalra’s homage to the millennials or Generation Y.
YOUnion’s one of the major highlights is its shots menu, which is the largest selection found in India, with more than 200 varieties available. It also offers the most expansive, curated liquor menu in Mumbai and a vast menu of bespoke cocktails and those designed for sharing.
The drinks menu at YOUnion is curated by Barnaby Ingram and Dino Koletsas of Dare Hospitality, which develops beverage concepts for prestigious hotel groups and top independent operators around the world.
The bar is divided into four zones. Zone 1 is The Flamingo Room, which sports a pink and gold, high-gloss ceiling, tropical print wall art, and a metal foliage installation. Zones 2 and 3 are The Enchanted Jungle, which features dense, artificial foliage cascading down from the ceiling, a gold cage, tall palm planters, and tropical prints and neons everywhere. Zone 4 is The Outdoor Balcony, offering the creatively-minded patron an opportunity to express themselves by drawing and painting at a paint booth installed in the area.
Kalra said, “YOUnion is the most non-serious concept we have ever developed. We are acutely aware of the growing importance of the millennial generation and were keen to offer them a product that really caters to their preferences.”
“The major USPs (unique selling propositions) of the venue has a direct, cultural link to the youth of today. Our bar programme is also bound to disrupt the scene in India, as we know it,” he added.
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