- June 17, 2016 / 4 min readWith his association, the company hopes to bring about an innovative Indian twist to many dishes, especially by packaging the traditional Indian dishes in American style.
Indian food franchise brand Yellow Tie Hospitality Management has endorsed Celebrity Chef Harpal Singh Sokhi as the Brand Ambassador and Chef on board of Genuine Broaster Chicken (GBC) in the country.
A sought after name in the Indian F&B sector, Chef Harpal’s trademark style, of making the act of cooking into a form of entertainment, resonates with the typical Indian foodie.
With his association, the company hopes to bring about an innovative Indian twist to many dishes, especially by packaging the traditional Indian dishes in American style.
“Chef Harpal Singh Sokhi, popularly known as the Energy Chef of India is truly loved by the viewers for his hassle-free, lip-smacking recipes. We are proud to have him on board as the official Brand Ambassador of Genuine Broaster Chicken in India. We are confident that with his expertise and repertoire, the menu will truly represent our brand philosophy in the country- American soul with an Indian heart,” shared Karan Tanna, Founder and CEO, Yellow Tie Hospitality Management.
Some of the preparations from Harpal Singh’s exclusive menu include: Happy Fried Chicken Served with Curry Mango Jalepeno Dip, Jong Lee Paneer Burger- with Thai Spice Paneer Sticks and Noodle, Mutton Rogan Josh Burger, Gulkand Muffin, Palak Paneer Burger and Gulkand Muffin.
“I am really excited to be associated with Broaster Chicken as the brand ambassador in India. With this association, it will give me an opportunity to introduce an “Indo-American” cuisine, where we will offer traditional Indian dishes in a modern day, youth oriented and fun format,” added Chef Harpal Singh Sokhi.
Apart from being a chef, Harpal Singh Sokhi is a popular face in culinary TV shows and is a household name.
With a background in North Indian cooking and having a reputation for creating fusion cuisine with Indian and international flavors, Chef Harpal will give magic touch to Broaster Chicken that will definitely please the Indian palate while staying true to its American heritage.
Meanwhile, Yellow Tie Hospitality Management plans to launch 40 GBC outlets in India, starting with Mumbai very soon.
The brand will be served exclusively in different franchise formats and lip-smacking authentic menu by the company.
Along with its brand promotion, Yellow Tie Hospitality hopes to augment the food startup industry as well. It aims at giving fledgling entrepreneurs a chance to scale their business via operational efficiency, management, and collaborations in this sector.
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