Wonderchef enters Gujarat to achieve Rs 500 crore mark
Wonderchef enters Gujarat to achieve Rs 500 crore mark

Sunil Pol

In its endeavour to achieve Rs 500 crore revenue milestones by 2020, Wonderchef, one of India’s fastest growing premium kitchen appliances and Cookware Company has embarked on all trade channels in Gujarat, with special focus on Ahmedabad.

“Gujarat is India’s engine for economic growth. Hence, we are expanding our presence in the state to 365 dealer outlets from 120 outlets over the next one year. We also intend to increase our distributor network from 4 to 9 in the direct marketing segment,” shared Ravi Saxena, Promoter & Managing Director, Wonderchef.

In the modern trade channel, Wonderchef plans to expand its presence with partners like Shoppers Stop, HomeStop, Home Centre, @Home and Hypercity in Gujarat.

As part of its communication strategy, Wonderchef would also dub its TV shows in Gujarati in the next calendar year and beam them on Gujarati channels.

“Our direct marketing network of trained members is spreading fast across Gujarat”, added Saxena.

Having achieved a milestone of Rs 150 crore revenue mark in the first five years, Wonderchef has plans to add a fifth dimension to its Omni-Channel retailing via brick and mortar exclusive outlets of 1,000 square feet in key metro cities of the country.

So far, Wonderchef was focused on Retail (sales contribution for which is 30%), Direct Marketing (sales contribution for which is 25%), Online (sales contribution for which is 25%) and TV (sales contribution for which is 20%).

In addition to its existing segment of cookware and electrical appliances, Wonderchef also plans to foray into bakeware and is set to introduce a unique range of bottles and flasks.

‘We have created the awareness of healthy eating in our customers. Baking is the next level of sophistication that customers wish to try. Wonderchef is creating a complete range of products to support this trend,’ pointed Saxena.

Organized cookware market in India is estimated at Rs. 4,000 crore while electrical appliances in kitchen are estimated to hold a market size of Rs. 10,000 crore. Wonderchef aims at being among top 5 players in this market.

Recently, the brandlaunched seven products including four cookware and three appliance sets to light up the celebratory mood. This has been backed by a massive brand building exercise and sales push by adding key professionals in the team. This upsurge has indeed expanded the company to grow 3 times stronger.

The brand has changed the way consumers look at their cookware. “No one thought cookware could be beautiful”, pondered Saxena. “Wonderchef brought colour, designs and shapes in cookware that were never seen before. They perfectly complement the classy modular kitchen that customers are investing in”.

The company believes that consumers are now striving for unique and stylish cookware products that suit their lifestyle and personality and want something eye-catching to cook and serve food in.

 
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Elanpro Launches Innovative Products for F&B Industry
Elanpro Launches Innovative Products for F&B Industry
 

Reiterating its commitment to become the leading provider of end-to-end refrigeration solutions, Elanpro, one of the leading tech-driven commercial refrigeration company, has launched a new series of energy-efficient freezers, coolers and ice machines for foodservice industry.

The new product line-up encapsulates Elanpro’s vision to create an ecosystem of diverse cooling products catering to food and beverage businesses of different sizes.

We have relentlessly pushed our boundaries to bring innovative products. We are delighted to launch our new range of practical products, including those that are a result of our new partnerships. With summer approaching, our new range will empower our customers,” shared Sanjay Jain, Director, Elanpro.

Addressing the key challenges of space, utility, productivity and convenience faced by food and beverage outlet operators, the company has launched ten innovative, customer centric products and their variants. These products will assist Hotel, Restaurant, Café, Bar and retail F&B operators, improve productivity, increase profitability and reduce carbon footprint.  

Elanpro has launched fresh, fruit juice vending machines by Orna Fresh from Italy. Elanpro’s exclusive showcase of retail refrigeration also includes breakthrough products such as Elanpro FreeTop and Island Freezer.

“We strive to become the holistic industrial refrigeration solutions provider that uses industry knowledge, cutting-edge technology and innovative solutions to enhance customer experience”, he further added.

By extending presence in the most segments of food and beverage retail, delivery and cloud kitchen, Elanpro is aggressively developing a well-rounded portfolio catering to every Indian customer aspiring to open a restaurant, café, ice-cream parlour, F&B retail outlet. Consisting of seven and three products for HoReCa and F&B retail respectively, the new line-up will enter the market in the coming season.

 

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Elanpro introduces Scooping Parlour for hotels, restaurants
Elanpro introduces Scooping Parlour for hotels, restaurants
 

India is one of the fastest-growing ice-cream markets. In 2022, soaring mercury levels, changing food habits and increased urbanization had a positive impact on the 9000-crore industry.

However, united by the love for ice-cream, the country stands divided in its love for flavours.  While flavours like vanilla, chocolate, butterscotch are still the favourite, pan, blueberry and coconut are grabbing consumer’s attention. And this leaves ice-cream sellers with a problem of choice. 

Catering to the booming demand of Ice Cream flavours, ELANPRO, India’s leading commercial refrigeration company, recently introduced Scooping Parlour. The contemporary product provides a flexible way to optimize display and increase ROI.

ELANPRO SCOOPING PARLOUR is designed to maintain the aesthetics of the outlet while retaining the properties of an ice cream. The product allows a temperature range from -16 to - 24 degree Celsius keeping the ice cream related food borne diseases at bay and taste intact. A thoughtfully designed product, it has well-spaced trays for tidy storage of frozen treats.  Equipped with a glass top, the product offers an effective display of upto twelve flavours. The user-friendly, low maintenance product comes with a temperature display and bottom trap door for easy access.

Giving an edge and opportunity to Ice cream parlours, cafes, Hotels and restaurants, Elanpro Scooping Parlour helps display variants such as low carb, vegan, allergen-free, favourites and trends simultaneously.

Available in four sizes – 235l, 325l, 415l and 575l, the product allows the ice cream seller to meet consumer’s changing preferences. The product is now available at all Elanpro Dealer Stores including the recently opened Elanpro Experience Centers in Chennai, Hyderabad, Kochi and Vijaywada.

 

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Mukunda Foods launches fully automated machine for Indian, Chinese cuisine
Mukunda Foods launches fully automated machine for Indian, Chinese cuisine
 

Kitchen robotic brand Mukunda Foods has launched Wokie, a fully automated machine for cooking Chinese and Indian food along with Thai cuisine gravies.

Bangalore-based Mukunda Foods has been redefining the culinary business by manufacturing automated machines for the preparation of global cuisine with minimum human intervention in commercial kitchens.

After witnessing the success of the robotic solutions in commercial kitchens with Dosamatic (A fully automatic dosa-making machine), Rico (The Automatic Rice, Noodle & Pasta Maker) and Eco-Fryer (For frying French Fries, Momos, Samosas, Burger Patties, etc. in less oil), this comes as a new innovation.

“We are delighted to add another innovative solution in our product portfolio that will help brands to focus more on quality and customers,” shared Eshwar K Vikas and Sudeep Sabaat, Co-Founders of Mukunda Foods by adding that Wokie is the most versatile automated machine that can perform numerous functions and assist chefs in cooking Asian, Indian, Chinese and Thai cuisines.

The easy-to-operate-and-maintain Wokie is a low maintenance technology that encourages lesser dependency on physical labour. It is energy efficient and IoT-connected for adjusting and upgrading withnew updates. One can add up to 1000 customised recipes which can be easily operated by following the instructions of adding ingredients specified with the quantity, speed and temperature to maintain as per the set recipe.

“We hope to revolutionise the commercial kitchen space with our robotic solutions and thus become the country’s largest kitchen automation brand in the food retail industry,” they added.

The brand is helping other companies to improve product consistency and create a safer work environment. The constant struggle of maintaining the consistency in food quality especially for QSR brands can be solved as the food can be prepared easily using a pre-set recipe.

 

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Kitchen Appliances maker Preethi forays into cook hobs
Kitchen Appliances maker Preethi forays into cook hobs
 

Preethi Kitchen Appliances, the Rs 500 crore kitchen appliance maker has forayed into cook hobs amid strengthening its presence in the gas stove range with a series of new launches.

"Cook hobs are a western concept. But we have customised it to Indian way of cooking with greater efficiency," said S Subramanian, CEO of the company.

Preethi launched a new range of gas stoves and cook hobs in Kerala first targeting the Onam season.

He expects a good response in the state as the gas stoves and cook hobs market is worth over Rs 250 crore and is growing steadily by 10%. The total market for gas stoves in the country is about Rs 8000 crore.

For the new gas stoves Preethi has partenered with Sain Gobain Glass for proving durability of the glass on top of the stove. Preethi entered gas stove category three years ago and is looking to expand its range and position.

The company, Subramanian said, is already a leading player in mixer grinder with 20% market share nationally. `` Our share is higher in the southern markets with 47% in Tamil Nadu and 37% in Kerala.’’

Preethi is exporting products to the US, Asian and African countries and it currently constitutes around 8% of its revenue.

 

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Godrej to roll out 20 Cuisine Regale franchise outlets in 12 months
Godrej to roll out 20 Cuisine Regale franchise outlets in 12 months
 

Godrej & Boyce Manufacturing Company Limited is gearing up to set up 20 franchisee-run Cuisine Regale showrooms in the next 12 months. While over the next five years, the firm hopes to open 200 franchise outlets in India.

Opening its Cuisine Regale store in Hyderabad, Executive Director and Head (Innovation & Strategy) Navroze Godrej, said the company is expecting its newly launched lifestyle modular kitchen gallery brand Cuisine Regale to corner a 20 per cent share of the premium kitchens market in India over the next five years.

According to the company, the organised kitchen market is currently about Rs 1,100 crore. Of this, the premium segment constitutes about Rs 300 crore and is growing at 18 per cent year-on-year.  Cuisine Regale will provide personalised services and turnkey kitchen solutions to capture this market.  

 

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Smarter, newer technologies act show-stoppers
Smarter, newer technologies act show-stoppers
 

An array of commercial kitchen equipment suppliers covering a range of island kitchen & tandoor kitchen equipment, smarter baking machines, coolers and refrigerators, food manufacturers, interior design for restaurants among others have showcased unique products and services for the Indian HORECA segment at the recently concluded food and hospitality exhibition by AAHAR.

Talking to restaurantindia.in, Yogesh Rai, Project Engineer, SUNMAN ENGINNERING INC, said, “We are a Germany based company. We supply oil filter machine, a complete filtering solution provider for restaurants of the hotels like Marriott, Oberoi and to food brands like Mc Donalds, Subway etc to name a few.”

Another participant MEATZZA, Darshan Foods Pvt LTd, which makes ready to eat foods like, chicken sausages, chicken salami, chicken hot dog and various other non-veg products, said, “Our products are widely supplied to hotels and restaurants.”

Vanya Industrial Equipment-manufacturer of commercial kitchen and equipments from Faridabad, Haryana launched the 'Island Kitchen' concept for commercial buyers. The cost of the equipment is around Rs 9 lakhs. The design and technology embedded helps to prepare multi-cuisine at one point of time. 

 

 

 

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