Tyson Foods competes with Beyond Meat as it launches plant-based burgers

The new plant-based burger patties, Bratwurst and Italian sausages, and ground are available in the refrigerated section of grocery stores nationally.
  • Nusra Deputy Features Editor
Tyson Food

Raised & Rooted™ Brand Launches New Products Bringing Delicious Plant-Based Options to Grills This Summer

Tyson Foods’ brand of plant protein products, Raised & Rooted™ brand is expanding its offerings with three new products to meet the increased demand for plant-based protein options.

The new plant-based burger patties, Bratwurst and Italian sausages, and ground are available in the refrigerated section of grocery stores nationally.

“Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative,” said David Ervin, vice president of marketing, Raised & Rooted. “We are excited to provide people with satisfying alternative protein options perfect for any occasion.”

Made from pea protein, and soy free, the new refrigerated plant protein options are chef inspired, with the seasoning and texture to deliver a mouthwatering taste experience for meat and plant eaters alike.

With 17g – 21g of protein per serving, the patties and sausages provide an excellent source of protein with 75 percent less saturated fat than traditional options.

The Raised & Rooted brand was introduced in 2019, and is committed to providing plant-based options that deliver the taste and quality people are seeking and expanding its portfolio across both frozen and refrigerated innovations, with additional new product innovations to come later this summer.

The brand has also seen impressive growth in its first year with availability at more than 10,000 retail stores and online and expanding globally from the U.S. into Europe.

“We are excited about the momentum we’ve built over the past year, fueled by our growth at retail, and our ability to continue to meet consumer’s demands,” added Ervin.

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