- November 26, 2020 / 7 min readThe company will also donate a percentage of all transactions in the new all-women stores in India to helping mobilize communities.
Tata Starbucks proudly today announced the Tata Starbucks Empowering Girls and Young Women program, a new initiative to support girls and young women in India through education, skills development and economic empowerment.
As part of Tata Starbucks ongoing commitment to creating equal opportunities, the program will provide girls and young women with the education, financial assistance and community support they need to develop their skills and find careers.
Tata Starbucks will collaborate with non-profit organizations, Educate Girls, to improve girls’ education in rural and underprivileged areas, and VIDYA India, to provide volunteering and educational support to girls and young women who have relocated to urban cities from villages.
“Throughout India, gender disparity remains a significant barrier to education – more than 4 million girls are out of school and we are still 15% away from closing the literacy gender gap between men and women. As a leading employer in India, we have a responsibility to invest in initiatives that advance education and skills development among girls and young women. We also continue to encourage diversity and gender equality in this dynamic region. It drives sustainable growth, elevates innovation through diverse thinking and deepens understanding of communities,” shared Navin Gurnaney, CEO, Tata Starbucks Private Limited.
In the first year of the program, the coffee chain will support 2,000 girls and young women across India, creating education, skills development and mentoring opportunities that will empower participants to create a better future for themselves and their communities.
Every Starbucks store across India will sponsor and support the education of a girl in primary school by covering the cost of enrolment, while improving learning outcomes and school retention rates.
In addition, the company will also donate a percentage of all transactions in the new all-women stores in India to helping mobilize communities around the importance of girls’ education through the partnership with Educate Girls.
Tata Starbucks partners can also volunteer to support girls aged 4 to 18-years old who have relocated to urban cities from villages. Through the VIDYA India collaboration, partners can help to conduct training for life skills, numeracy and literacy, and volunteer as teachers’ aides to make online classes more effective and engaging. Partners are also invited to participate in parental education awareness programs, designed to advance understanding and engagement around the importance of their children’s education.
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