- March 25, 2021 / 7 min readThe brand is set to mark its highest expansion in India in FY 2020-21 by entering 7 new cities with a total of 40 new stores making it the highest no. of stores opened in a year.
Tata Starbucks marks its presence in the 18th city in India by entering Kanpur, the second city in Uttar Pradesh to serve the Starbucks premium experience.
The brand is set to mark its highest expansion in India in FY 2020-21 by entering 7 new cities with a total of 40 new stores making it the highest no. of stores opened in a year through its bullish and thoughtful expansion strategy.
“FY 2020-21 has been eventful for Tata Starbucks in terms of our expansion plans and offering meaningful experiences and services to our customers in newer cities and locations”, said a Tata Starbucks spokesperson.
Located at Z Square Mall, the Kanpur store offers customer a wide range of Starbucks beverages and all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Caramel Macchiato to name a few.
Starbucks is also bringing to Kanpur its Holi special Frappuccino® of colours, a perfect blend of complex flavours and colours which the customers can try for the upcoming festive season. Customers can also enjoy chef Sanjeev Kapoor curated menu which comprises of Indian and International offerings.
Starbucks will introduce the My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives. The new store will also offer brand merchandise and free Wi-Fi to enjoy an elevated coffeehouse experience that Starbucks is known for.
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