- November 23, 2020 / 5 min readLudhiana is now the third city in Punjab offering the premium Starbucks Experience, after Chandigarh and Amritsar.
Tata Starbucks has entered Ludhiana by opening its first store in Sarabha Nagar, Malhar Road.
Ludhiana is now the third city in Punjab offering the premium Starbucks Experience, after Chandigarh and Amritsar.
The entry into Ludhiana further represents Tata Starbucks long-term commitment to India, where the company will now be serving customers across 15 cities and 203 stores.
“We are pleased with the response we have received in Chandigarh & Amritsar and are excited to bring our premium Starbucks experience to the city of Ludhiana and create moments of connection as we share our passion for coffee. Our goal with the Ludhiana store is to create a welcoming third place experience that is safe, familiar and convenient for all our customers,” shared Navin Gurnaney, CEO, Tata Starbucks Pvt. Ltd.
The store’s interior is inspired by earth tones and warm wood, expressed by the wood panelling that creates an oasis for customers to experience the iconic Starbucks third place. As a city known for cotton and textile production, the feature artwork showcases a traditional embroidery technique called Phulkari, depicting in bright colors and details the origin animals and fauna found on coffee farms across various farming regions.
The new Starbucks store in Ludhiana offers customers a wide range of Starbucks beverages including the newly launched Starbucks® Diwali Blend and all-time favourites such as Cafe Mocha, Java Chip Frappuccino®, Signature Hot Chocolate and Caramel Macchiato.
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