The latest campaign reflects a shift towards content-led marketing strategies that rely on product validation and consumer participation to drive…
The brand is also focusing on reaching 1200 crore revenue by 2027, numbers that point to genuine consumer pull, not just real estate expansion.
The company noted that the ongoing LPG crisis has influenced consumption patterns towards convenience-led products, with its momo and cup noodles…
The rollout is being supported through city-focused creatives, collaborations with digital creators, and real-time marketing aligned with match…
This marks the company’s third fundraising activity in 2025, following a Rs 150 crore infusion earlier this year led by Haldiram’s Kamal Agrawal,…
The fresh funding comes just three months after the company secured Rs 85 crore in debt financing from Stride Ventures. With this tranche, Wow! Momo’…
The venture debt was provided by Stride Ventures, which has previously supported startups across multiple high-growth sectors.
The company has also appointed Avendus as bankers for a larger round of USD 80 to 100 Mn as mix of primary & secondary to be raised later this…
The company has achieved an annual recurring revenue (ARR) of Rs 60 crore in a short period.
With this latest infusion, the company has amassed Rs 480 crore ($51 million) in its Series D funding, comprising Rs 270 crore in primary funding and…
They are expected to allocate an estimated capital expenditure of Rs 5,800 crore, leveraging the growing affordability and heightened consumer demand…
Wow! Eats will also be extended online as the Wow! Eats App soon; where the consumers can place an order both in dine in and delivery; from all 3…
To avail these services, all customers have to share their current location and the chatbot will allow them to place the order from their nearest Wow…
Murali has also been the crucial catalyst in launching the FMCG vertical & other QSR Brands Wow! China and Wow! Chicken.
The feature is currently available on Android only and is going to be available on IOS too before Diwali.
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