PepsiCo announced that it will sell its mineral water brand, Aquafina at uniform rates across the country, while BCCI has decided that prices of packaged mineral water for all the brands will not be higher than MRP at its stadiums
Charlie Hopper, principal and writer at advertising agency Young & Laramore said such backlash is a risk brands take when they lack outside perspective.
Drinks from Coca-Cola and PepsiCo, having a 96 percent hold on India’s $4.9 billion soda market will be kept off the shelves of more than 1 million shops after the ban.
Manpasand Beverages will set up three more manufacturing facilities in Vadodara, Varanasi and one more location in east India which will help the beverage maker to double its production capacity in coming 12-18 months.
PepsiCo will launch a new range under the Nutri foods brand by the end of this year and four more for variants this April and two more at the beginning of 2018 under the Tropicana Essentials brand.