Gupta, previously with Unilever and Reckitt Benckiser before exiting PepsiCo a couple of months back, will drive marketing and category management for businesses across consumer goods, telecom and eCommerce.
While chips have been less affected than sodas, PepsiCo has also introduced organic versions of some big snack brands, in addition to buying startup competitors.
The deal will add to the company’s snacking portfolio and further deliver on its ‘Performance with Purpose’ vision to offer consumers more positive nutrition options.
Kurkure Multigrain with Power grain Ragi has been formulated with 21.5 % less sodium with the richness of calcium, fiber and is a good source of protein.
The company plans to set-up a greenfield production facility to create in-house production capacity for Tropicana fruit juices, Quaker Oats milk-based Beverages and Gatorade.