In a recent development, Nestle Professional has joined hands with PVR-Inox cinema halls to elevate the experience with NESCAFÉ.
The company is also looking to tap more international markets by targeting countries with higher Indian diaspora like SAARC and South East Asia.
The maker of instant Maggie noodles reported an 11.37% y-o-y increase in revenues to Rs 2,897.27 crore in the quarter.
The instant chai will be available in a convenient sachet and easy to carry sachet in a cup format, priced at Rs 20 and Rs 30, respectively.
Les Recettes De L'Atelier will be made available in four variants such as three in dark chocolate and one in milk chocolate.
Under this scheme, Maggi noodles consumers can exchange 10 empty packs of Maggi noodles for one free fresh packet.
Nestle India Ltd has reported a 30% increase in net profit to Rs 446 crore in the quarter ended September 30.
Maggi as of now contributes around one-third of the total sales of the company.
Nestle has also become the third FMCG company after Hindustan Unilever and ITC to command a market valuation of more than Rs 1 lakh crore.
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The company's previously unannounced foray into Brazil's organic foods segment is relatively minor in global terms.
Company has launched Purina Supercoat range of dog food, which offers a wholesome combination of high quality natural ingredients.
Meanwhile, the Union Food and Consumer Affairs Ministry has also asked the Food Safety and Standards Authority of India (FSSAI) to look into the matter.
Adding to the same line, Ram Vilas Paswan, Consumer Affairs Minister, said, œ A class action suit can be initiated into the matter if a complaint with National Consumer Disputes Redressal Commission (NCDRC) is filed.
The Uttar Pradesh FDA had last month asked Nestle India to withdraw a batch of Maggi noodles which were manufactured in February 2014.
The statement also assured the quality and safety of the products being sold by Nestle in India mentioning that this is the top priority for the company.
During the check the officials found a lead concentration of 17.2 parts per million (ppm), nearly seven times the permissible limit in the instant noodle. However, the acceptable limit of lead ranges between 0.01 ppm and 2.5 ppm.
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