Eten Craft, promoted by three management graduates with experience in the food industry, hopes to make a mark in growing iced tea sector in the country through innovative methods
Unlike rival Coca-Cola, which has multiple bottlers as franchisees besides its own bottling arm Hindustan Coca-Cola Beverages (HCCB), PepsiCo’s bottling business in India is consolidated with just one bottler in the north and east, which is rare