General Mills France looked to inject innovation into the retail ice cream category by offering a differentiated and expanded Häagen-Dazs product line.
\"We already have an offering in the dairy space Maaza Milky Delite which has a presence in select markets. Vio is a global brand and is, therefore, an option available to us,\" said a spokesperson of Coca-Cola.
AB InBev, the world's largest brewer, gets access to emerging markets through the deal. SABMiller, the world's second-largest beer company, gets 35 per cent of its revenues from Latin America and 34 per cent from Africa, respectively.
\"The plant is being set up at a cost of Rs 153.30 crore and would start manufacturing by March 2016,\" he said, adding that this is part of the company\'s expansion plans, which includes modernisation of Vadodara and Varanasi facilities.
The push for the blockbuster tie-up with SABMiller is being fuelled by fears of declining beer sales in key markets as US and European drinkers abandon traditional brands for more local options.
Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), the bottling arm of American beverages company the Coca-Cola Co., said it has acquired the Georgia tea and coffee business from Coca-Cola India Pvt. Ltd.