Restaurant India News: Jinro, World’s No. 1 Spirit, Partners with Monika Alcobev to Capitalise on India’s Rising Demand for Korean Spirits

Monika Alcobev Limited, one of India’s leading importers of premium wines and spirits, is proud to announce its partnership with Jinro, the world’s best-selling spirit brand and South Korea’s most iconic Soju.

This collaboration marks an important step forward in Jinro’s India journey, with Monika Alcobev now taking full responsibility for import, distribution and marketing across major cities. 

“We are proud to add Jinro to our premium portfolio lineup” said Kunal Patel, Managing Director of Monika Alcobev. “Soju has evolved from a regional favourite to a global phenomenon, and Jinro continues to lead that transformation. This partnership reflects our market alignment and our capability to build and scale premium global brands in India.”

The partnership underscores a shared commitment to long-term brand building, premium category development and sustainable scale.

With Jinro’s massive dominance, and with Monika’s track record of building new-age categories from the ground up, the company is poised to accelerate this growth through focused brand-building and local consumer adoption.

Hemang Chandat, Chief Commercial Officer at Monika Alcobev added, “Demand for Soju is accelerating rapidly in India. With Jinro, we are bringing the category’s most recognised and trusted name to market. The timing is ideal for scale, and we expect strong momentum from consumers.”

The launch of Jinro in India comes at a time when Korean culture is connecting strongly with Indian audiences. With Korean cuisine, pop culture and social culture gaining mainstream visibility across India, Soju is emerging as one of the most dynamic and fast-growing spirit categories within the premium segment.