The innovation is being highlighted through two of ABD’s premium brands like ZOYA Gin and WOODBURNS Whisky, both of which are embracing AI-driven…
The company plans to introduce products in the premium, semi-premium, and deluxe segments that will help improve its profitability.
The Gin Cherry Sour is the seventh cocktail mixer from Jimmy’s Cocktails, which had recently launched a Bloody Mary & Margarita RTD-Mixer last…
The funds will be used to expand the reach of the premium cocktail mixer as well as enter the ready-to-drink beverage segment.
It is backed by investors like Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI, speed scaling partner.
The company is piloting the new product segment it recently entered to diversify its Indian portfolio, to target youth.
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