Restaurant India News: ABD Maestro Leads India’s Alco-Bev Industry with First-Ever Generative AI Consumer Initiative

ABD Maestro, a company focused on luxury and super-premium spirits, has set a new benchmark in alcove marketing by introducing India’s first generative AI-led consumer engagement initiative. This strategic move marks a major step in using advanced technology to build stronger connections with consumers. 

The innovation is being highlighted through two of ABD’s premium brands like ZOYA Gin and WOODBURNS Whisky, both of which are embracing AI-driven design, content creation, and influencer collaborations to boost visibility and engagement.

ZOYA Gin has introduced two AI-generated Value-Added Packs (VAPs) alongside a partnership with AI lifestyle influencer Kavya Mehra, reinforcing its modern, tech-forward image for today’s audience. Meanwhile, WOODBURNS Whisky is connecting with its community of ‘Bold Explorers’ through a collaboration with AI influencer Kabir Manja, offering immersive storytelling experiences that reflect the spirit of adventure at the brand’s core.

“Generative AI is not merely a tool for accelerated content creation; it is reshaping how alcobev brands communicate with their audiences,” said Arvind Hangal, Director – Marketing & Special Accounts at ABD. “By embracing AI, we’re reducing production timelines, pushing creative boundaries, and crafting culturally relevant narratives that are future-ready. This initiative is just the beginning of how technology will redefine brand building at ABD Maestro.”

Hangal further emphasized the evolving nature of consumer expectations, “Today’s consumers demand personalized and contextually meaningful interactions. Our AI integration enables us to meet these expectations with greater precision, delivering impactful engagement across every consumer touchpoint.”

With this pioneering initiative, ABD Maestro demonstrates how alcobev brands can harness the power of technology to drive creativity, improve engagement, and maintain a competitive edge in an evolving marketplace.