Starbucks Pickup partners with Amazon Go to launch new store concept in NYC

The new Starbucks Pickup with Amazon Go, located in New York City at 59^th Street between Park & Lexington Avenues, opens on November 18, 2021. 

The store is a combination of a Starbucks Pickup and Amazon Go, utilizing the order ahead feature in the Starbucks app and Amazon Go’s Just Walk Out technology to create an easy checkout experience, alongside a modernized lounge that features individual workspaces and expanded tables with power outlets and USB ports.

The new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options.

“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” said Katie Young, senior vice president of global growth and development at Starbucks.

Starbucks Pickup stores primarily accept orders that are placed through the Starbucks app prior to the customer arriving at the store. Customers can place and pay for their order by selecting the Starbucks on “59^th between Park & Lex w/ Amazon Go” as their desired location in the app. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista.

“Amazon Go and Starbucks share a common vision to provide innovative in-store experiences that are centered on the customer,” said Dilip Kumar, vice president of physical retail and technology at Amazon by adding that customers have enjoyed the effortless shopping experience enabled by Just Walk Out technology at Amazon Go where they can simply come in, grab something delicious to eat or drink, and just leave and carry on with their day without having to wait in line to pay.

To enter the Amazon Go market and store’s lounge seating, customers can use the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store. Once inside, anything customers take off the shelf is automatically added to their virtual cart. Anything they put back on the shelf comes out of their virtual cart. When a customer is done shopping, they can either sit in the lounge area to enjoy their Starbucks® beverage and food item selected from the Amazon Go market or be on their way. After the customer leaves the Amazon Go market, their card will be charged and they can access their receipt within a few hours, sometimes faster.

Starbucks and Amazon Go plan to open at least three Starbucks Pickup with Amazon Go stores in the coming year, with a second location planned for The New York Times Building located at 40^th Street & 8^th Avenue in New York City next year.