Starbucks, McDonald’s deploy $10 Million to address urgent waste challenge

Since 2018, the NextGen Consortium has made significant headway in advancing sustainable packaging innovation and recycling infrastructure to help end foodservice packaging waste.
  • Nusra Deputy Features Editor
McDonald's

Closed Loop Partners announced an additional $10 million commitment from the NextGen Consortium’s Founding Partners, Starbucks and McDonald’s, to continue the Consortium’s work: identifying, accelerating and scaling commercially viable, circular foodservice packaging solutions, shared a McDonald’s statement.

The Coca-Cola Company increased its commitment to now participate as a Sector Lead Partner, paving the way for sustainable packaging solutions for its broad customer base.

JDE Peet’s, Wendy’s and Yum! Brands will continue their participation as Supporting Partners in the Consortium, and the Consortium continues to invite other brands to join the effort.

Since 2018, the NextGen Consortium has made significant headway in advancing sustainable packaging innovation and recycling infrastructure to help end foodservice packaging waste, with an initial focus on redesigning the single-use hot and cold fiber cup.

“Through NextGen, we’ve made great progress in growing more sustainable packaging solutions, and there is a lot more work to be done. Faced with increasing climate risks, eco-conscious customers and a resource-constrained world, the foodservice industry must double down on its efforts and band together to strategically tackle the mounting waste challenge,” said Kate Daly, Managing Director of the Center for the Circular Economy at Closed Loop Partners.

With the additional $10 million in funding, the Consortium will expand its efforts, including and beyond the fiber cup, to strengthen the sustainable packaging ecosystem.

“Starbucks’ work with the NextGen Consortium has been an important part of our ongoing efforts to reduce single use cup waste, part of our larger goal to reduce waste sent to landfills by 50% by 2030,” said Michael Kobori, Chief Sustainability Officer at Starbucks.

“Over the last three years, the NextGen Consortium has demonstrated that working together as an industry helps accelerate sustainable change, and is paving a clear pathway forward for the industry to scale packaging solutions that can benefit the planet and the communities we serve,” said Marion Gross, Senior Vice President and Chief Supply Chain Officer at McDonald’s North America.

Individual waste mitigation efforts by Founding Partners Starbucks and McDonald’s further bolster the Consortium’s work to accelerate sustainable packaging innovation, foster more robust recovery opportunities for packaging, and develop, enhance and optimize emerging reuse models.

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