- February 14, 2020 / 4 min readThe brand has rapidly strengthened its delivery program to new US markets since an initial test in Miami less than 18 months ago.
Starbucks has launched its delivery program to 33 new US markets, in collaboration with UberEats. These new markets include Austin, Baltimore, Charleston, Cleveland, Detroit, Las Vegas, Pittsburgh, Memphis, Nashville, New Orleans, Portland, Raleigh-Durham, San Antonio, Tampa-St. Pete, and more.
With this expansion, Starbucks now delivers to 49 markets across 29 US states, with plans to expand to nearly every state in the coming months. The brand has rapidly strengthened its delivery program to new US markets since an initial test in Miami less than 18 months ago.
Starbucks said in a press release, “Following continuous success of Starbucks Delivers and further customer demand, the company plans to expand delivery to nearly all U.S. states, achieving national coverage in the coming months.”
Presence of Starbucks delivery program
Apart from the US, Starbucks has unveiled delivery programs in over 15 global markets. These include Canada, Chile, China, Colombia, Hong Kong, India, Indonesia, Japan, Mexico, Singapore, the UK, and Vietnam.
The company has made several investments to its international delivery initiatives such as voice ordering and delivery capabilities through Alibaba’s delivery platform Ele.me in China and expanding Starbucks Delivers, in partnership with Uber Eats, most recently in the U.K., U.S., and Canada.
Launch of Starbucks Delivers
In late 2018, Starbucks introduced Starbucks Delivers as a pilot in conjunction with Uber Eats. The delivery service is available through the Uber Eats mobile app on iOS and Android devices. It offers about 95% of the core items on the Starbucks menu.
The orders can be followed within the mobile app, tracking progress and location of the Uber courier. The firm has also created packaging to help ensure the quality of hot and cold menu items.
Customers can also customize orders as they would for orders on Starbucks mobile apps. Delivery orders have varying standard fees depending on factors like customer location and the availability of nearby couriers.
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