Starbucks bringing 'Pick-up only' store concept to US

The new Starbucks store will only accept payments and orders through its app.
  • vaishnavi News Editor
Starbucks

Starbucks will soon bring its new store concept, Starbucks Pickup, to the United States. The new Starbucks store will only accept payments and orders through its app.

The first-of-its-kind location in the US will be located near Penn Station in New York City. The new store is part of Starbucks plans to modernize its business with a greater emphasis on digital. It will also save customers’ time and streamline the experience of grabbing a cup of coffee at Starbucks.

The ‘Starbucks Pickup’ store is based off "Starbucks Now”, a location that already exists in Beijing, China. Starbucks Now stores allow customers to order ahead and pick up their drinks in a store that's smaller than a typical cafe.

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