Mumbai-based e-commerce marketplace, ShopHop (Pod Conceptions Services Pvt. Ltd.) has raised its angel round from an undisclosed private investor this month. ShopHop is an e-commerce platform which serves as a curated marketplace for natural, artisanal and home-grown food products. It is a place for food entrepreneurs and independent brands to showcase their products and stories and for customers to discover and explore new and exciting brands.
According to sources - the total funding is a "little less than USD 100,000" and the startup will be using the acquired amount to boost it's marketing efforts, offline sales and omni-channel distribution.
Anirban Poddar, Founder and CEO, ShopHop said, "ShopHop plans to use these funds to recruit high quality talent, boost our recent foray into offline sales and omni-channel distribution, and invest in marketing initiatives to raise customer and supply side awareness of the platform. The expected runway for these funds is 8-10 months."
Initiatives are being designed in a manner to also drive traffic from offline touch points to the online website to raise awareness of ShopHop as a place to find fresh and innovative foods from independent food makers.
Celebrity chef Aanal Kotak, one of India’s top 50 food entrepreneurs, has launched its restaurant, The Secret Kitchen, in Surat, Gujarat. This expansion comes after the restaurant’s resounding success in two other cities of the state, including Vadodara and Ahmedabad.
The launch’s special feature has been Aanal Kotak’s collaboration with The Robinhood Army, wherein she has pledged to deliver at least 10 food packs from her newly-opened restaurant to underprivileged kids.
Kotak said, “I am delighted to open the newest branch of my restaurant, The Secret Kitchen, in Surat. It has been a long but eventful journey to where I am today, and I am thankful to everyone who supported me in my endeavors. While initially there was not much belief in my efforts, over time, my hard work and the fact that I chose to continue in this path proved people otherwise.”
“I am also very proud to be associated with The Robinhood Army for a cause that is very dear to me. I believe that if every restaurateur starts cooking for five underprivileged kids every day, along with their staff food, then at least 150 people can be fed every month from each restaurant,” she added.
Aanal’s cooking talent, entrepreneurial acumen, and passion led her to become the first chef to introduce Gujarati fine dining to the haute-cuisine world.
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