Restaurant India News: Third Wave Coffee and SMOOR Collaborate for Exclusive Diwali Hampers in India

This festive season, two of India’s leading homegrown brands, Third Wave Coffee and SMOOR, have joined forces to offer a premium gifting experience. The collaboration, aimed at enhancing the spirit of Diwali, presents a range of limited-edition hampers that combine the finest coffees and handcrafted chocolates, designed for those who appreciate refined tastes.

The partnership brings together the depth of Third Wave Coffee’s brews and the artisanal expertise of SMOOR’s chocolate offerings. The hampers are tailored to evoke celebration and togetherness — core themes of the festival — while offering customers a unique alternative to conventional gifts.

Rajat Luthra, CEO, Third Wave Coffee, explained the rationale behind the collaboration: “Coffee is a habit, a comforting ritual that connects people in their everyday lives. At Third Wave Coffee, we see it as more than a beverage, it’s about shaping moments of togetherness with friends, family, and colleagues. Partnering with SMOOR adds an extra layer of sweetness to that ritual, making it the perfect pairing for the festive season. By bringing coffee and chocolate together, we’re creating hampers that go beyond conventional gifts, they represent modern experiences, crafted to deepen connections and make celebrations truly memorable.”

The collection includes three curated hampers:

• Classic Hamper: Features Third Wave Coffee’s Vienna Roast in Easy Coffee Bags, an artisanal mug, SMOOR’s Choco Mithai and Almond Snaps, along with a decorative diya and greeting card.

• Indulgence Hamper: Combines Vienna and Monsoon Malabar coffee roasts with SMOOR’s Choco Mithai and Pistachio Kunafa Bites, paired with a festive diya, handcrafted mug, and tote bag.

• Luxe Hamper: Highlights Ratnagiri Specialty single origin coffee, crafted exclusively for Diwali, paired with a French Press, SMOOR’s Choco Mithai and Kunafa, along with an artisanal mug, radiant diya, and bespoke greeting card.

Vimal Sharma, CEO, SMOOR, added: “SMOOR has always stood for indulgence that makes celebrations memorable. This Diwali, partnering with Third Wave Coffee felt like a natural extension. Our craft in chocolate paired with their mastery of coffee brings together two distinct experiences in perfect balance. The result is festive hampers that are thoughtful, elevated, and truly special.”

Each hamper reflects attention to detail, craftsmanship, and festive spirit. The curated selections are designed not only to satisfy taste but also to offer a holistic experience that blends tradition with modernity. The festive collection will be available starting 25th September at Third Wave Coffee and SMOOR outlets, as well as through home delivery on Swiggy and Zomato, with prices beginning at Rs 1,299.

This collaboration underscores how premium food and beverage brands are increasingly offering curated experiences that enhance celebrations while responding to consumer demands for authenticity, quality, and convenience.