
Following the strong response to their Protein Cold Foam collaboration earlier this year, Tata Starbucks and SuperYou have expanded their protein-focused beverage lineup with new offerings. Leading the launch is the Brown Sugar Cinnamon Oat Iced Shaken Espresso, topped with SuperYou’s Vanilla Protein Cold Foam. Inspired by Ranveer Singh’s personal coffee preference, the drink blends hand-shaken espresso with brown sugar and cinnamon flavours, finished with a creamy vanilla protein cold foam.
The SuperYou + Starbucks menu is now available across more than 500 Starbucks stores nationwide and through online ordering platforms. Customers can also customise their cold beverages with SuperYou Protein Cold Foam flavours including Vanilla, Chocolate, and the newly introduced Mango option, offering between 11g and 18g of protein. For the summer season, Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India outlets.
Ranveer Singh, Co-founder, SuperYou, said, “Coffee has always been more thanjustabeverageforme, it’s been a ritual. Starbucks signature Iced Shaken Espresso is bold, smooth, and full of character, and adding SuperYou’s vanilla protein cold foam is the perfect upgrade. I’m excited for people across the country to try it, customize it, and make it their own.”
Adrit Mishra, COO, TATA Starbucks, said, “The response to Protein ColdFoam across Starbucks stores in India has been incredibly encouraging, reflecting a growing shift toward everyday choices that feel both accessible and personalized. Through our partnership with SuperYou and Ranveer Singh, we’re enabling small, intentional upgrades to daily coffee rituals, allowing customers to shape their Starbucks experience in ways that feel relevant and effortless. Expanding this collaboration allows us to continue innovating at the intersection of taste, customization, and evolving lifestyle preferences, while offering customers even more ways to customize the beverages they know and love.”
Commenting on the launch, Nikunj Biyani, Co-Founder, SuperYou, said, “Early on, we saw that when protein is added to something as habitual as coffee, it becomes far easier for people to adopt it. We’re excited for this on-going journey with Starbucks, on adding even more choices on how people have their protein every day. My favorite is the mango protein foam!”
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