Restaurant India News: India’s First Prebiotic Soda Brand Misfits Attracts Strategic Investors

Misfits, India’s first prebiotic soda brand, has successfully closed its seed funding round, raising an undisclosed amount from a group of investors including Nu Ventures, angel investor Subba Rao Telidevara, Bijoy Daga from Turiya Advisory Services, and corporate finance consultant Robert Pancras.

Founded by brothers Aditya and Yash Pai, Misfits entered the beverage market by offering a healthier alternative to conventional carbonated drinks. The brand’s flagship product contains zero added sugar and is low in calories, while also supporting digestive health through prebiotic ingredients.

The funding will be directed toward increasing production capacity, expanding distribution channels, and enhancing market presence across India. Since its launch, Misfits has resonated with consumers seeking functional beverages that balance taste with health benefits.

Aditya Pai, Co-founder, Misfits, stated, “We are thrilled to partner with investors who share our vision of revolutionizing India’s beverage landscape. This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation.”

Yash Pai, Co-founder, Misfits, added, “The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We're excited to build a brand that resonates with health-conscious consumers across India.”

The funding round highlights increasing investor interest in India’s functional beverage sector, as more consumers seek drinks that offer health advantages along with taste. Misfits’ positioning as a prebiotic soda brand meets this rising demand.

Venk Krishnan, Founder of Nu Ventures, commented, “Misfits represents exactly the kind of innovative brand that can transform traditional categories.”

Subba Rao, Telidevara added, “The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption.”

Misfits sets itself apart by using plant-based ingredients, natural sweeteners, and zero preservatives, catering to consumers who prioritize transparency and wellness. The brand also offers third-party lab reports, reinforcing consumer trust in its clean-label offerings. Misfits combines functional ingredients with bold flavors to create products that support gut health without compromising on taste. The brand’s clean-label philosophy and innovative formulation are positioning it as a pioneer in India’s growing health-conscious beverage market.