Restaurant India News: Harmeet Kaur Joins The LaLiT Group to Lead Marketing and Customer Experience Initiatives

The LaLiT Group has announced the appointment of Harmeet Kaur as General Manager – Corporate Marketing & Customer Experience. In this role, she will oversee marketing strategy, customer engagement, and brand transformation initiatives across the group. Kaur brings nearly 28 years of experience spanning customer engagement, marketing, and business transformation in large-scale organizations. She holds an MBA in Marketing and has completed the Management Development Program at IIM Ahmedabad.

She started her career with Direm (now Direxions), gaining foundational expertise in loyalty and CRM. She then spent seven years at OgilvyOne Worldwide, managing integrated brand communications for clients including ITC Hotels, British Airways, and Benetton, covering ATL, BTL, digital, CRM, and loyalty marketing.

For over 18 years at DishTV India Ltd., Kaur served as Head – Customer Engagement (Retention & Usage) for brands including DishTV, D2H, Zing, and Watcho. She managed communications for over 15 million subscribers, led large-scale transformation initiatives, developed customer journeys, and implemented customer-first practices across the organization. Kaur is a recognized thought leader with national and international awards and has served as a speaker and jury member at leading industry forums.

Vivek Shukla, CEO, The LaLiT Suri Hospitality Group, said, “We are delighted to welcome Ms. Harmeet Kaur to The LaLiT family. Her exceptional experience in customer-centric marketing and her deep understanding of brand transformation will play a pivotal role in strengthening The LaLiT Suri Hospitality Group’s connection with our guests and enhancing our brand experience.”

Her appointment underscores The LaLiT Group’s focus on innovative marketing, transformative communication, and enhanced customer experience across all touchpoints in its hospitality operations.