Restaurant India News: Chivas Regal Introduces ‘Crystalgold’, Its Most Innovative Luxury Scotch Brand

Luxury Scotch whisky brand, Chivas Regal announced the global launch of its groundbreaking spirit innovation, 'Chivas Regal Crystalgold' defying what you think you know about its world-renowned range.

Chivas Regal Crystalgold is a testament to innovation and craftsmanship, born from a bespoke blend and perfected through a pioneering filtration process. The result is a spirit of exceptional clarity and smoothness, all while retaining the signature depth, character, and artistry that define Chivas Regal.

Blurring the lines between categories, Crystalgold combines the mixability and freshness of a clear spirit with the rich complexity of an oak-aged whisky. This innovative balance makes it the ideal choice for sundowners—offering a fresher, more sophisticated alternative to traditional clear spirits.

“We have always believed that innovation should enhance tradition, not erase it and Chivas Regal Crystalgold is the epitome of that. It pushes the boundaries of what’s possible in blending,” said Sandy Hyslop, Master Blender, Chivas Regal.

“Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience. Our goal with Chivas Regal Crystalgold wasn’t just to innovate, it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you have never seen from us before. The clarity is striking, but the flavour is unmistakably ours,” he added.

Chivas Regal Global Brand Ambassador and F1 driver, Charles Leclerc, whose innovative mindset and pursuit of excellence mirror the ethos behind Chivas Regal Crystalgold. Known for his precision across all disciplines, including his off-track passion for chess, Leclerc embodies the ability to stay multiple moves ahead, a quality that also defines the meticulous art of spirit blending and innovation.

“Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” said Charles Leclerc, Global Brand Ambassador, Chivas Regal.

Adding to this, Leclerc shared, “That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”

“With 75%* of consumers seeking spirits suited to afternoon-to-evening occasions, Chivas Regal Crystalgold meets a growing demand for spirits that are lighter and more versatile, while filling a unique space in our brand portfolio,” said Nick Blacknell, Marketing Director, Chivas Regal.

To celebrate the launch of this groundbreaking innovation, Charles Leclerc and Chivas Regal have together created the ‘Leclerc Spritz.’ Comprising of a blend of citrus, elderflower and mint, elevated with champagne and Chivas Regal Crystalgold – it’s a modern twist on a timeless favourite, a bold innovation just like Chivas Regal Crystalgold itself.