Restaurant India News: Call Me Chunky’s Bold Flavours Crack Arjun Kapoor’s Iconic Straight Face

Bollywood actor Arjun Kapoor, known for his deadpan expressions, has teamed up with premium ice cream brand Call Me Chunky for its first-ever brand campaign film, “Unlocking Emotions, One Chunk at a Time.” The campaign highlights how even Arjun’s famously unflinching poker face can’t withstand the indulgent, textured experience offered by the brand’s ice cream.

The film places Arjun in a series of exaggerated scenarios where typical triggers like horror scenes or dramatic events fail to move him. His expression remains unchanged until he tastes Call Me Chunky, after which his emotions shift dramatically—from surprise and joy to laughter and tears. The campaign’s playful tone aligns with the brand’s positioning as indulgent, loaded, and unapologetically fun.

Arjun Kapoor commented, “I loved the concept of this campaign because it plays on my natural emotions in the most fun, tongue-in-cheek way. I enjoy work that doesn’t take itself too seriously, and this was a chance to show my lighter side while sharing something genuinely fun. Call Me Chunky is not just ice cream; it’s an experience that’s loaded, textured, and full of surprises, just like my life. It’s indulgence that can break even my poker face, and that’s saying something! For me, it’s about enjoying the moment, having fun along the way, and bringing a smile to people’s faces. The brand’s ethos, its coolness, and its ability to stand out in an authentic way really connected with me, and honestly, after shooting this film, I don’t think I’ll ever look at ice cream the same way again.”

Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, added, “Arjun’s persona was the perfect canvas for us to bring the brand to life. His ability to stay straight-faced through any situation gave us the perfect set-up because only something as bold, chunky, and indulgent as our ice cream could bring out that flood of emotions. With this campaign, we’ve captured the joy, mischief, and unfiltered delight that define Call Me Chunky because for us, it’s never just ice cream, it’s about chunking up life in the most unforgettable way.”

Call Me Chunky, launched earlier this year, is carving a niche in the premium ice cream segment. The debut collection features six bold flavours, each offering a distinct taste experience. These include Berry Cheesy Dream, Cookie Caramel Charms, Pop-Pop Caramel, Fudgy Rocky Road, Choco Brownie Spells, and Raspy Choco White. The brand’s presence spans major cities like Mumbai, Pune, and Bengaluru, available across leading delivery platforms and premium retail outlets such as Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket.

With its bold flavour profiles and engaging campaign, Call Me Chunky is positioning itself as a standout offering in the premium dessert space. The collaboration with Arjun Kapoor underscores its appeal among audiences seeking both indulgence and entertainment.