Restaurant India News: Badshah’s Shelter6 Vodka Expands in 8 Key Indian Markets

Shelter6, the premium vodka label co-founded by music star and entrepreneur Badshah alongside Mokksh Sani of Cartel Bros, is accelerating its growth strategy with a strong expansion drive across eight major markets — Delhi, Lucknow, Chandigarh, Pune, Nagpur, Nashik, Indore, and Haryana.

The brand is adopting a measured market-entry strategy that focuses not only on rapid scale but also on strengthening retail distribution, outlet presence, and visibility in the on-trade segment across high-growth and emerging cities.

Building on its early success, Shelter6 has already generated revenue of ₹10 crore while establishing a footprint in over 700 retail outlets across India. As of March 2026, the company recorded primary sales of 4,000 cases, with each case comprising 12 bottles, marking a promising start in India’s competitive alcoholic beverage sector.

Currently available in Maharashtra, Goa, Uttarakhand, Uttar Pradesh, and Haryana, Shelter6 is also actively pursuing registrations in 24 additional states and union territories, including Rajasthan, Punjab, and Tamil Nadu, as part of its wider national expansion roadmap.

Sharing his perspective on the expansion, Badshah, Co-Founder, Shelter6, said, “For us, expansion isn’t just about entering new cities, it’s about building a real connection with each market. India is incredibly diverse, and every city has its own energy. With this next phase, we want Shelter6 to feel just as relevant in Delhi or Chandigarh as it does in Mumbai, on the ground, in the culture, and in how people experience the brand.”

Backed by Cartel Bros’ leadership team, including co-founders Mokksh & Manesh Sani, Jitin Merani, and Rohan Nihalani, Shelter6 continues to build its presence across on-trade and cultural platforms, having already executed bar takeovers and integrations across key venues and large-format events.

Echoing this vision, Mokksh Sani, Living Liquidz & Mansionz and Co-Founder, Cartel Bros added, “The early performance of Shelter6 reinforces our belief that there is a strong appetite for premium spirits that combine global standards with local relevance. From retail uptake to duty-free presence, the brand has shown remarkable agility. As we push into new cities, we see Shelter6 evolving into a scalable international label with India firmly at its core.”