QSR chain KFC to launch game console with built-in chicken warmer

QSR chain KFC is aiming to launch a gaming console that warms up chicken.

"The chicken chamber will keep its contents hot, ready for consumption during intense gaming sessions," shared a company statement.

KFC said that the console was designed by a global hardware maker and could play top-level games like other gaming machines.

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The console has a custom-built cooling system that uses heat produced by its components to warm the chicken chamber.

"This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience... what's not to like?" shared Mark Cheevers to BBC.

The QSR chain’s console advertising campaign began in June and gained more than 11 million views on the KFC Gaming Twitter page. Many people thought it was a spoof. But KFC confirmed its partnership with global hardware manufacturer Cooler Master to develop the console.

It has gone through multiple stages of development that includes custom-built casing, creating the unique cooling system and integrating the signature chicken chamber.

May Interest: KFC experiments with 3D- printing chicken nuggets in Russia

In July, KFC has joined hand with russian biotech research firm to create the world’s first laboratory-produced chicken nuggets.