Naturals launches ‘Naturals NOW’ to catch the ultra-premium dessert segment

Located in the buzzing suburb of Juhu, it is a refined version of the brand in terms of its ambience and the variety offered.
  • Nusra Deputy Features Editor
Natural Now

Ice-cream brand Naturals has come up with a distinctive experiential centre; Naturals NOW.

Located in the buzzing suburb of Juhu, it is a refined version of the brand in terms of its ambience and the variety offered.

Naturals NOW is a unique concept wherein dessert lovers can not only gorge on an assortment of ice creams but also watch it being freshly churned right in front of their eyes.

It also has a captivating, green-themed ambience suffused with foliage, plants and creepers and the renovated space is more than three times its original size.

“Through Naturals NOW, a first-of-its-kind experiential zone, the brand aims to foray into the ultra-premium dessert segment in India. Designed bearing in mind the superior tastes and delicate aesthetic sensibilities of ice cream connoisseurs and well-travelled gourmands, the store offers a melange of the finest and hand-crafted natural flavours sourced from select local destinations, thus making desert-time satisfying and pleasurable,’ said Siddhant Kamath, Director, Naturals NOW.

What distinguishes Naturals NOW from its competition is that the menu will keep rotating and evolving, making Naturals NOW a dynamic place to enjoy ice cream. Since these flavours are available for a limited time, grab the flavours while it lasts. 

RECOMMENDED FOR YOU