- June 11, 2019 / 4 min readThe product will be introduced simultaneously in the UK and India
Chocolate maker Mondelez has launched a new variant of its popular Dairy Milk chocolate with 30% less sugar as it seeks to attract health-conscious Indian consumers.
The product will be introduced simultaneously in the UK and India, making it the chocolate maker’s first such effort at reducing sugar in its products in India.
Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, "We believe this could be category-defining. Our main challenge was to get the taste right."
"Staying true to the brand's 'Wahi Swaad, Wahi Mithaas' proposition, the team has been working to find a way to achieve the much-loved original Dairy Milk taste whilst delivering 30 per cent less sugar and no added artificial sweeteners, colours, preservatives or calories. It has been reformulated with ingredients such as fibre," he added.
The new chocolate will be priced at Rs 50 for 43 gms, while the regular Dairy Milk bar of a similar size is available for Rs 40.
Deepak Iyer, President of Mondelez India, stated, "It will be retailed across modern and traditional trade and e-commerce platforms by June 20. The launch will be supported by a high-impact digital-led campaign."
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