McWhopper Deal: Burger King to McDonald's
McDonald's has declined Burger King's proposal to collaborate on a "McWhopper" for world peace.
The "McWhopper" would have combined elements of the chains' famous "Big Mac" and "Whopper" burgers to create a new double-decker burger. The burgers would have been sold for one day in a franchise jointly run by employees of both companies.
Burger King says it wants to serve the concoction for a single day somewhere in Atlanta, a midway point between the headquarters of the two chains.
Burger King is tying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations selected 21st September as the annual International Day of Peace in 2001.
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