Luckin Coffee eyeing to enter Juice business in China

Currently, Luckin has over 2,300 locations.
  • Vaishnavi Gupta News Editor
Luckin Coffee

Luckin Coffee, Chinese rival to Starbucks, is forming a joint venture with Louis Dreyfus Company, Dutch-headquartered agricultural goods producer and seller, to start a Luckin Juice business in China.

Both companies inked an agreement for developing the business that will sell orange, lemon and apple juices. They are also aiming to bottle and brand other fruit and vegetable juices.

Jinyi Guo, Co-Founder and Senior Vice-President, Luckin, said, “China is the fastest-growing NFC market globally and, together, Luckin and LDC see a significant opportunity to offer high quality, sustainably developed NFC juices to the Chinese consumer.”

Currently, Luckin has over 2,300 locations. It is looking at surpassing the 3,700 stores Starbucks has in China by the end of the year.

James Zhou, Global Vice President and Regional Head, Louis Dreyfus Company in North Asia, stated, “Our areas of expertise are totally complimentary, with LDC's know-how in managing a sustainable juice value chain and Luckin's knowledge of the Chinese consumer, marketing and digital platform know-how and established consumer base.”

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