Lite Bite Foods to invest Rs 200 cr in Punjab Grill, open 78 new outlets in next four years

Lite Bite Foods Pvt Ltd has announced an aggressive expansion plans for its fine-dine restaurant brand, Punjab Grill.

The multi-award-winning F&B conglomerate that runs brands like Zambar, YouMee, Tres, Hahn's Kitchen, and The Artful Baker; is geared up to expand the footprint of brand Punjab Grill to a total of 100 outlets in India in the next 4 years with an investment of about ₹200 crores.

“We have come out of it (pandemic) and we want to grow our business sensibly. We want to put the money where we can get returns. Witnessing the huge potential of North Indian cuisine, it is safe to say, Punjab Grill is the growth engine for LBF,” shared Rohit Aggarwal, Director, Lite Bite Foods by adding that dine-in sentiments are improving in the country and looking at our October numbers, many of our restaurants are back to 2019 levels and some outlets have even witnessed growth over the pre-pandemic levels.

Punjab Grill currently operate 22 company owned outlets across six cities. The parent company is considering expanding the Punjab Grill brand through new outlets in tier one and tier two markets such as Kolkata, Hyderabad, Ahmedabad, and Chandigarh.

Mall presence is another key area adding to the brand's growth and LBF is closely working with mall operators in cities such as Lucknow, Indore, Pune, and Bengaluru.

The brand is currently clocking around Rs 120 crore in revenues. It is the flagship brand of Lite Bite Foods (LBF) and is known for its good quality north Indian food, a cuisine that is accepted PAN India, and gaining a fan base overseas as well.

The fresh infusion will be done mostly through internal accruals to make Punjab Grill a ₹500 crore topline brand by 2026.

The brand has five outlets overseas with three company-owned outlets in Washington DC, The Ritz Carlton, Abu Dhabi and the newest addition is at The Oberoi Dubai, launched in September 2021. 

Lite Bite Foods (LBF) is being approached by luxury hotels in the GCC countries and looking at a steady international expansion of its flagship brand.