Jimmy’s Cocktails diversifies its portfolio; introduces new variants

The pop-art on the brand’s maiden packaging will undergo a makeover and find expression in brand communication outside of the bottle.
  • Nusra Deputy Features Editor
Jimmy's

Radiohead Brands, owner of Jimmy’s Cocktails’ has announced the launch of two new variants in its cocktail mixers portfolio.

Keeping in mind the brand’s vision to allow consumers to recreate gourmet bar-style cocktails at home, the new variants - Margarita and Bloody Mary are crafted by an in-house team led by celebrated mixologist Yangdup Lama, who has worked to benchmark the products against popular global variants to perfect their flavours.

“For a long time now, choice of mixers with premium spirits has been limited largely to sugary aerated beverages or fruit juices. Jimmy’s Cocktails offers the consumer an upgrade to his home drinking experience to deliver a bar quality, consistent cocktail in the comfort of his home,” shared Ankur Bhatia, Founder & CEO, Jimmy’s Cocktails who aims to keep the product line fresh with a stream of new variant launches over the coming year.

The products by Jimmy’s Cocktails will be seen hitting the shelves in a striking but simple avatar to draw focus on the brand name and let the product speak for itself.

The pop-art on the brand’s maiden packaging will undergo a makeover and find expression in brand communication outside of the bottle.

The newly launched beverage variants are currently available on www.jimmyscocktails.com and will be shortly available on third party online platforms like BigBasket, Amazon and Milkbasket and will hit retail shelves by end of the month.

“Mixed drinks are all about great flavour balance leading to deliciousness in a glass, and that is what we have tried to achieve in both the premixes with a little twist of our own,” added Yangdup Lama, Product Head, Jimmy’s Cocktails.

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