- March 2, 2020 / 3 min readIn a world where unhealthy lifestyle has become inevitable, such partnerships serves as a healthy reminder towards a healthy lifestyle.
IraYoga Wellness today announced a partnership with the rapidly expanding Fabcafés across the country to promote wellness and healthy living in the country. Inspired by Indian Bistro, Fabcafe is an all-day dining concept with lush green interiors and regionally inspired healthy traditional Indian cuisine. They have an evolving menu where they innovate Indian Food using local, organic and nourishing ingredients. The idea is to serve food that is fresh, simple, healthy, and flavours that are uncomplicated and clean. As a part of this collaboration, IraYoga led by Yoga Acharya – Ira Trivedi will hold special yoga sessions across 28 Fabcafés starting with Delhi NCR.
Commenting on this association Rebekah Blank, Brand Head of Fabcafé said, “We are very excited to announce this association with Ira. Fabcafés are an extension of Fabindia’s brand philosophy of organic, Indian and healthy and this collaboration is a further commitment to this belief. We want to sync our initiatives with Fit India program, and IraYoga is most apt to promote all round wellness and healthy living. As a company, this is our continued focus into creating a unique and delightful experience for our customers. We will continue to expand with this model in the upcoming quarters.”
Ira Trivedi – Yoga Acharya and Founder of IraYoga stated, “I am thrilled with this partnership with Fabcafé and this augurs well for the promotion of health, wellness through yoga in the stress filled and dynamic work environments of our country. I am infusing new techniques which will cater to everyone – women, men, millennials, GenZ to sample the dynamism of the benefits of yoga in our daily lives. Through the IraYoga app, patrons can also get performance enhancing yoga moves to help maximized productivity and minimize stress and pressure.”
We live in a world where due to our heads sunk into our deskjobs, unhealthy lifestyle has become inevitable. In such a scenario, we need more such partnerships so as to remind ourselves to priortize our health.
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