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Agrimax Foods LLP has introduced its latest brand, 'Bake&Co.' This new brand aims to revolutionize the market for baked goods made from millet, focusing on promoting health, nutrition, and taste.

The launch of Bake&Co. is backed by the government's PMFME scheme, which seeks to enhance micro food enterprises nationwide.

Agrimax Foods LLP was founded with the goal of optimizing the agricultural value chain, benefiting farmers, processors, and consumers alike.

The company is committed to sourcing raw materials directly from farmers, enhancing their value through processing, and adhering to the standards expected by discerning consumers.

Bake&Co. prioritizes "Healthy Snacking" by presenting an assortment of nutritious baked goods.

The product range includes Millet Cookies and Indulgence Cookies. Millet Cookies are tailored for health-conscious individuals desiring gluten-free, sugar-free, and preservative-free choices, crafted from nutritious ingredients such as millets, oats, fruits, nuts, seeds, and natural jaggery.

In the upcoming period, Bake&Co. will concentrate on expanding its product range to include Millet-based ready-to-eat snacks such as savories, namkeen, breakfast cereals, energy cookies, protein-rich cookies, and diabetes-friendly cookies, among others.

The packaged food market in India, focusing on millet-based products, is projected to experience a compound annual growth rate (CAGR) of 9.2% from 2022 to 2032, with an estimated value reaching US $91.1 million by 2032*. Bake&Co. is poised to participate in this dynamic journey.

“The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India. We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We're excited to share our passion for premium, healthy baked goods with our customers." said Monica Kohli Srivastava, Co-Founder & Chief Marketing Strategist, Agrimax Foods LLP.

Bake&Co. has established its footprint throughout India via direct-to-consumer (D2C) channels and e-commerce platforms, and it will also be available in chosen retail outlets, vending machines, and retail chains in major metropolitan areas.

Looking ahead, the brand intends to venture into exporting to nations where there is a significant demand for value-added products based on millets.

The Pantry's 'Guilt-Free Goodness' Launches Fresh Menu in Partnership with Celebrity Nutritionist and Wellness Expert, Neha Sahaya

The Pantry is renowned for its diverse selection of nutritious meals has joined forces with Neha Sahaya to introduce a guilt-free indulgence menu.

"It has been an absolute pleasure collaborating with The Pantry to create this menu. By combining culinary creativity with evidence-based nutrition, we have crafted dishes that offer a perfect marriage of taste and health. I am confident that these offerings will not only tantalize taste buds but also support individuals in their journey towards optimal health." said Neha Sahaya, nutritionist and wellness consultant.

Neha Sahaya is a distinguished nutrition consultant, has collaborated with renowned figures like Sunil Shetty, Baba Ramdev, and several Bollywood celebrities, including Kajal Agarwal and Tanisha Mukherjee, through projects like Mission Fit India.

With a focus on flavor, freshness, and wellness, the menu will be conveniently available on Swiggy and Zomato, allowing for easy ordering from the comfort of your home or on-the-go.

From vibrant salads brimming with seasonal ingredients to nourishing bowls, desserts, and protein-rich shakes, this menu promises to tantalize your taste buds while nourishing your body.

“We are very excited to introduce this new wellness menu to all our loyal patrons. Our collaboration with Neha Sahaya signifies our dedication to providing our customers with not only delicious and healthy food options but also meals that are nutritionally balanced and nourishing," said Pankil Shah, Co-founder, The Pantry Guilt-free Goodness. 

The Wellness Menu by The Pantry, in collaboration with Neha Sahaya, offers a selection of options like the Fresh Vietnamese Summer Rolls, featuring rice paper rolls filled with vermicelli noodles, Asian basil, raw mango, carrots, and cucumber, served with a side of peanut ginger dipping sauce.

For a taste of wholesome goodness their Beirut Bowl consisting of oven-baked falafels, tabbouleh mix, and classic chickpea hummus with lemon garlic dressing. Zucchini Zoodles with Grilled Pesto Chicken, featuring zucchini zoodle spirals tossed in house-made pine nut pesto, accompanied by herbed grilled chicken, cherry tomatoes, and parmesan with herbed almond sauce and many more.

Their healthy vegan chocolate & protein milkshake is made with fresh coconut milk, ripe banana, dates, chocolate and blend protein powder.

OneRare has announced its partnership with Salad Days, a brand recognized for its strong commitment to sustainability, and for building a community of health-conscious individuals who prioritize organic dining and sustainable living.

Salad Days remains dedicated to innovation and inspiration, both in their culinary creations and the digital sphere.

They advocate that salads are not mere accompaniments, but substantial and nourishing dishes that promote well-being.

Salad Days is preparing to introduce a collection of NFTs within the OneRare Foodverse, promising an engaging experience for food enthusiasts worldwide.

"We are thrilled to join hands with OneRare, the pioneering Food NFT gaming ecosystem and the world’s first food metaverse. Through this partnership, we offer a unique branding opportunity to captivate a whole new audience — the Web3 community. Our dishes, cherished by healthy food enthusiasts in Delhi-NCR and Bangalore, will now transcend their physical form and become part of an immersive gaming experience within the OneRare ecosystem. We embrace this groundbreaking collaboration as an opportunity to celebrate the fusion of gastronomy and technology, captivating the taste buds and imagination of players worldwide." said, Varun Madan, Founder & CEO, Salad Days.

Salad Days' venture into the OneRare Foodverse represents a milestone for the brand. By embracing digital collectibles, they are extending their influence, engaging with their audience in novel ways, and building a connection between the realms of food and technology.

Through their NFTs, Salad Days aim to bring their brand's essence to life in an engaging and interactive manner.

Users will have the chance to possess limited-edition Salad Days NFTs, each portraying a delightful salad creation with intricate details and vibrant visuals.

As Salad Days NFTs circulate within OneRare's Foodverse, the brand gains exposure to a diverse array of gamers, collectors, and enthusiasts worldwide. This not only broadens their customer base but also establishes Salad Days as a forward-thinking and innovative brand.

By participating in OneRare's gaming ecosystem, Salad Days' customers can collect and trade their digital collectibles, creating a sense of exclusivity and ownership. This will elevate the overall brand experience and foster a deeper connection with their audience.

 “This collaboration represents the perfect blend of culinary artistry and cutting-edge technology, offering players a gamified experience that goes beyond the confines of traditional dining. Together with Salad Days, we are breaking new ground in the world of digital collectibles, inviting food enthusiasts worldwide to embark on an unforgettable journey where the joy of healthy eating meets the thrill of virtual exploration.” said, Supreet Raju, Co-founder, OneRare.  

Furthermore, venturing into the realm of digital collectibles allows Salad Days to reach a global audience, transcending geographical boundaries.

NOTO, a brand known for transforming dessert experiences has introduced the Macaron Ice Cream Sandwich.

This delightful confection combines elegance with a rich array of flavors, offering a dessert that's health-conscious.

NOTO has established a reputation for crafting delectable treats that invite guilt-free indulgence.

According to Ashni Shah, Co-founder of NOTO, the Macaron Ice Cream Sandwiches perfectly embody the flawless balance between luxury and excellence. As they introduce this delightful creation, they are excited to continue their dedication to guilt-free enjoyment while maintaining an uncompromising focus on flavor.

Their extensive range comprises of gelatos, ice creams, mini delights, and popsicles, reflects their commitment to reshaping the concept of indulgence.

Each box contains four flavours, each a testament to the marriage of exquisite taste and guilt-free indulgence.

From Dark Chocolate to Coffee flavours as the aroma meets the creamy swirls of ice cream in a macaron symphony. Chocolate Hazelnut is a symphony of rich flavours whereas  Mango Cheesecake comprises of flavours within a crunchy macaron shell. 

The introduction of the Macaron Ice Cream Sandwich underscores NOTO's continued mission to redefine guilt-free enjoyment.

Superfood brand, Nourish You has recently appointed Divya Gursahani as its inaugural Chief Marketing and Communications Officer.

After the appointment, Nourish You will enhance its marketing and communication efforts with a specific focus on raising awareness about superfoods and their advantages.

"We welcome Divya as the Chief Marketing and Communications Officer to our growing team at Nourish You. We are certain that with her deep understanding of new age consumer insights and innovative approach to building digital and physical brand experiences, Nourish You will lead India's superfood growth story through interesting and relevant storytelling.” said,  Krishna Reddy, Co-Founder, Nourish You.

Additionally, the company aims to establish itself as the pioneering startup that introduced the concept of superfoods to Indian consumers.

Brand  has gained success in India by offering high-quality and innovative products such as Millet Milk, Breakfast and Meal Mixes, Specialty Flours, and Superseeds, which have disrupted the category.

Before joining Nourish You, Divya gained experience at By the Gram, a content studio, as well as prominent media organizations such as ELLE and DNA.

Throughout her career, she played a vital role in creating campaigns for notable brands like Netflix, Amazon, Apollo, Bumble, Tata CLiQ, and Nykaa in various capacities.

“I am honoured to contribute to a brand that embodies such strong values and has established itself as a frontrunner in the superfood industry, with an exceptional growth trajectory. I look forward to working closely with the founding team as we march towards creating a positive impact for consumers, stakeholders including farmers and the industry at large.” said, Divya Gursahani, Chief Marketing and Communication Officer, Nourish You.

In her role as Chief Marketing and Communications Officer, Divya will lead the development and execution of comprehensive marketing strategies for all of Nourish You's product categories and consumer communication channels.

Under her guidance, Brand will prioritize the creation of a distinctive consumer experience, reinforce creative communication and design, and drive strategic market expansion.

Plant based meat brand, GoodDot has recently launched "Pro Chaap," a substitute for traditional chaaps.

This product, known as the 'Zero Maida Soya Chaap,' marks a significant advancement in the food industry.

With its nutritional composition, flavor, texture, adaptability, and convenience, this protein-rich is poised to change the protein consumption habits.

Soya chaap has gained immense popularity in northern regions of the country and is now expanding its reach nationwide.

While many available soya chaaps contain a significant amount of maida (refined flour), Pro Chaap stands out as a zero maida and zero cholesterol product, enriched with dietary fibre.

From tikkas and fillings to curries, keemas, biryanis, and even beloved Chinese Chilli dishes and Asian-style stir-fries, Pro Chaap offers endless possibilities with just one product.

With an impressive protein content of 64%, Pro Chaap provides an alternative to both paneer and chicken, making it suitable for positioning as either Chaap or plant-based meat.

Additionally, its extended one-year shelf life and ambient stability make it a convenient choice for people in the food service industry.

It is priced around 30-50% lower than chicken or paneer, Pro Chaap introduces a new protein source for chefs and food service providers, enabling them to offer fresh and innovative choices to their customers while reducing food costs.

This product combines a delightful fusion of protein and nutrient-rich ingredients, elevating vegetarian and plant-based dishes to different levels.

"The plant-based meat and alt-protein industry is at an inflection point, and it is poised for explosive growth. With the advent of Pro Chaap our team has met all the vital benchmarks of taste, price, and nutrition. Now consumers can enjoy tasty and high-quality plant-based proteins at a price of almost 40-50% lower than chicken and paneer.” said, Abhishek Sinha, Co-Founder & CEO, GoodDot.

Pro Chaap is gaining traction in luxury hotels such as Marriott, Novotel, Radisson, Raffles, and others, as well as popular restaurants like Global Grill, Bodhi Tree, and Grillophilia.

Additionally, leading Dhaabas across West and North India have also embraced the product, further solidifying its market presence.

GoodDot remains at the forefront of the plant-based meat sector,  offers an inventive and eco-conscious substitutes for conventional animal-derived products.

By introducing Pro Chaap, GoodDot is commited to transform the food industry by providing cost-effective and highly adaptable choices for food service providers at every stage of the value chain.

Nourish You, India’s one of the first homegrown superfood start-up, has received funding from actor Samantha Ruth Prabhu.

As the first to retail homegrown quinoa and chia seeds in India, Nourish You continues to lead in promoting locally-sourced and sustainable superfoods.

Samantha Ruth Prabhu's investment comes as part of Nourish You's seed funding round, which had earlier attracted pedigreed investors, including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.

“Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet based clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I'm excited to partake in their innovative and sustainable approach to business,” shared Prabhu.

In addition to her investment, Samantha has also launched Nourish You's first plant-based, vegan, and lactose-free milk alternative - Millet Mlk.

The new product marks the company's foray into the alternative dairy category, and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You.

“We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story,” added  Krishna Reddy, Co-founder, Nourish You.

Nourish You is committed to reviving ancient food wisdom, promoting sustainable and healthy eating practices, and this new product is a testament to their efforts.

Mumbai-based restaurant brand Sequel that advocates clean, organic eating, has launched its third outlet, in BKC.

The brand is the brainchild of founder & chef Vanika Choudhary.

After a stunning renovation of Sequel’s Bandra space by renowned designer Ashiesh Shah, Choudhary and Shah have reunited on the BKC launch, creating a space that imbues a touch of luxurious seamlessness with Shah’s signature ‘Wabi-Sabi’ aesthetic.

Also Read: Restaurants Unlock 2020

The BKC location marks the brand’s foray into the formal dining space, with clean eating and the freshest, organic produce remaining, as ever, at the core of Sequel’s philosophy.

In a continued bid to keep Sequel’s vibrant, fresh produce center stage, a monotonal design aesthetic has been chosen, with rough, textured walls, and a patterned, terracotta brick floor.

May Interest: This Mumbai-based Restaurateur wants to Make Clean Eating accessible to All

The restaurant is divided into three, distinct areas. The first, a  grab-and-go section, allows guests in a hurry to take their favourite order to go. The second is a soft-edged café space, umbrellaed by fluid, oyster-like light fixtures, while a crisply-finished central partition leads into a formal dining room that exudes a sense of subtle luxury, slow living, and refinement. The dining room is enrobed by a warm honey oak wood veneer that runs fluidly from the ground onto the walls and along the gridded façade, highlighting how the design creates a wholesome experience of a sensorial meal.

In order to boost the Eat Right India movement, the Food Safety and Standards Authority of India (FSSAI) has announced the 'Eat Right Awards' and Eat Right Creativity Challenge.

Eat Right Awards have been instituted to recognize the efforts of the food companies. Earlier this year, several food firms pledged to demonstrate their support and commitment to the movement by producing healthier food options, reformulating existing food products and providing better nutritional information to consumers.

Pawan Kumar Agarwal, Chief Executive Officer, FSSAI, said, "The Eat Right Awards would provide an impetus for food companies, especially food-related start-ups, and individuals to join the Eat Right India movement and promote safe and healthy eating options. All these activities, as a part of the Eat Right India movement, would help in engaging all sections of the society and create a momentum to ultimately change the way India eats."

The Eat Right Creativity Challenge, announced by FSSAI, includes an 'On-the-Spot Poster' and 'Wall-art' competition for school children as well as a competition for digital creatives for amateur and professional artists and students.

The Delhi High Court on Friday asked the central government to implement within three months guidelines on restricting sale of junk food in and around schools, reported IANS.

Earlier, the court, gave its node to guidelines prescribed by FSSAI that identify certain category of food and drinks as harmful for children advocating these be "regulated/ restricted".

FASSI was given three months time by division bench of Chief Justice G. Rohini and Justice Jayant Nath to put in force the guidelines after the government moved a plea seeking three more weeks to implement the guidelines regarding restriction on sale of junk food.

The guidelines were framed by a court-appointed expert committee under aegis of FSSAI on the subject of "making available quality and safe food in schools".

The panel identified foods high in fat, sugar and salt that must be limited by schools in canteens.

It is said that schools must encourage nutrition awareness and promote food items including sandwiches, fruit salads, paneer, vegetable cutlets, upma, idli, uthapam, khandvi, poha, low fat milkshakes etc.

Uday Foundation filed the PIL which had sought an immediate ban on junk food and carbonated drinks in all unaided and private schools.

It added that the court to initiate measures to discourage availability of fast food within 500 yards of schools in Delhi, apart from a canteen policy.