- March 13, 2020 / 5 min readWith this, Subway aims to bring in more wholesome and a flavourful meal experience for its customers
Subway has been our go-to restaurant when it comes to a healthy diet. Keeping in mind the customer taste, Subway India has enhanced the quality of its protein flavours and revitalized its menu across its 660-plus restaurants in the country. With this, Subway aims to bring in more wholesome and a flavourful meal experience for its customers. Here is all you need to know about the changes :
- The improved list of protein includes, ChatpataChana (filling), previously known as ChatpataChana Patty, Roasted Chicken Strips has replaced the previously known Roasted Chicken and enhanced Tandoori Chicken Tikkaand Tandoori Tofu flavours.
- The new menu boards are designed to make the complete ordering process simple, while offering guests to choose from wide variety of submarine sandwiches, wraps, salads, combos and value-offers.
Ms ShuchiMonga, Head of Marketing, Subway South Asia said, “It’s very important for us to delight the guests with something new and exciting on a regular basis. What we have done this time is to bring in five new and improved flavours, which we feel would excite them enough to come and try.”
To promote these five different flavours, Subway India has rolled out an integrated campaign conceptualised by Dentsu Impact and produced by Happy Making Films. The campaign aims to highlight the appeal and generate temptation towards the new offerings. It revolves around a young working professional who on a regular day becomes the centre of attraction as he unwraps one of the new sandwiches (https://www.youtube.com/watch?v=9e9OSTRHBQE).
Ms Anupama Ramaswamy, National Creative Director, Dentsu Impact, states, “The younger lot is on a constant lookout to try newer things before anyone else does and thus seek attention. Learning from the same observation, the film features a young professional who makes heads turn as he unwraps one of the new Subway sandwiches, which tempts others to gravitate towards him.’’
Mr Gaurav Kandpal, Director, Happy Making Films said, “We have kept the narrative very pacey. We have added an interesting twist to the protagonist in the end to show a transformation in his physical personality reflecting the state of his mind from people’s attention around and the sub he’s having.”
The campaign is being promoted on digital platforms such as YouTube, Facebook, Instagram, HotStar, SonyLiv and InShorts. Considering the popularity of Subway sandwiches and wraps, this new change in the menu is surely going to revive and enhance people’s love for Subway. And the campaign will surely help expand the customer base alongwith rekindling the existing ones.
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