Haldiram’s Opens in Ayodhya, Expands Their Presence in North India

Haldiram’s has expanded their presence in North India with the launch of a new restaurant in Ayodhya. Situated on Ram Path Road near the railway station, the outlet is strategically positioned to serve both local residents and the steady influx of pilgrims and tourists visiting the city year-round.

The new restaurant reflects Haldiram’s strategy of growing its footprint in high-potential non-metro markets. As one of India’s most prominent spiritual destinations, Ayodhya offers the brand an opportunity to cater to a diverse customer base with its wide range of sweets, snacks, and dine-in offerings.

The menu features traditional Indian sweets, namkeens, chaats, North and South Indian favourites, Indo-Chinese dishes, freshly baked treats, beverages, and complete meal options. The launch also complements Haldiram’s ongoing 'Ache Din Aa Rahe Hai!' campaign, which celebrates togetherness and encourages families and friends to create memorable moments over food.

Commenting on the launch, the company said that Ayodhya holds special significance for the brand and that opening a restaurant in the city is an important milestone. Haldiram’s also expressed gratitude for the opportunity to serve the residents of Ayodhya and the millions of devotees who visit the city every year. With the latest addition, Haldiram’s continues to expand its retail network across key locations in India while increasing its presence in prominent spiritual and tourism destinations.

With its latest opening in Ayodhya, Haldiram’s continues to strengthen its presence in emerging cities while expanding access to its signature food offerings in key cultural and pilgrimage destinations across India.