Fresca Juices to Focus in North India, targets Revenue of Rs 150 crore by 2020

It currently has more than 2 lakh outlets operational in all states across North India alone
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Underlining its vision to establish itself as the top fruit juice brand in the country, Fresca Juices, one of India’s fastest-growing packaged juice brands, has announced its multipronged growth strategy aimed at driving its countrywide expansion plans.

As part of the growth initiative, Fresca will build on its strong presence in regional markets across North India by strengthening its channel ecosystem, expanding the number of retail outlets, and improving product availability.

“Having established ourselves amongst the top fruit juice brands in North and East India, we are now looking to build on the impressive reception that we have received from our customers and increase our pan-India presence by undertaking rapid expansion across the country,” shared Akhil Gupta, Founder and Managing Director, Fresca Juices.

It is also planning to strengthen its pan-India footprint by 2022.

The latest expansion is in line with Fresca Juices’ objective of achieving an annual revenue run rate of around INR 150 crore by 2020.

As the first brand to introduce holographic packs in aseptic packaging in India, it also aims to capture 2% market share in the nector category and achieve 400% growth in the fruit drink category in aseptic packaging. The brand will also be looking to build on its market presence in North India by capturing 10% of the overall market share in northern states by 2021.

It currently has more than 2 lakh outlets operational in all states across North India alone. The brand has also been adding 700-900 new outlets on a daily basis, while augmenting its distribution and retail supply chain, and has made strong headway in the retail market by making its products available even in tier-4 geographies.

Fresca Juices offers its customers more choices than any competing brand through its wide range of offerings, which include top-sellers such as litchi, nimbu pani, guava, mango, and apple in 160ml, 300ml, 2 litre, aseptic 200ml pack, and holographic packs.